Digital Marketing Expert

Company Overview

Cloud Rexpo is a progressive group of companies delivering integrated solutions across Business Process Outsourcing, technology, online education, and digital services . Through platforms such as NSOL BPO and Your Cloud Campus , we work with international clients and businesses to deliver scalable, technology-driven solutions.

Job Overview

We are looking for a results-driven and hands-on Digital Marketing Expert who can develop, execute, monitor, and optimize digital marketing campaigns across multiple channels.

The ideal candidate should have practical expertise in SEO, Google Ads, Meta Ads, social media marketing, content marketing, analytics, and lead generation . The candidate will be responsible for improving online visibility, generating qualified leads, increasing website traffic, and delivering measurable marketing results.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Identify target audiences, market opportunities, and emerging digital trends.
• Conduct competitor and market research to identify growth opportunities.
• Plan and manage campaigns across multiple digital channels.

Paid Advertising

• Create, manage, and optimize campaigns on Google Ads and Meta Ads .
• Develop and manage campaigns across Search, Display, Video, and other relevant advertising formats.
• Conduct audience research, keyword research, campaign segmentation, and A/B testing.
• Monitor CPC, CTR, CPA, conversion rate, ROAS , and other key performance indicators.
• Optimize advertising budgets to maximize conversions and return on investment.

SEO

• Develop and implement on-page, off-page, technical, and local SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Monitor keyword rankings, organic traffic, backlinks, and overall search performance.
• Conduct SEO audits and identify technical and content-related improvements.

Social Media Marketing

• Develop and execute social media strategies for platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube .
• Plan content calendars and coordinate with content/design teams.
• Monitor engagement, reach, audience growth, and conversions.
• Stay updated with social media trends and platform algorithms.

Content & Lead Generation

• Work with content and creative teams to develop marketing campaigns, landing pages, blogs, advertisements, and promotional content.
• Develop strategies to generate qualified leads through organic and paid channels.
• Optimize landing pages and conversion funnels.
• Support email marketing and remarketing campaigns where required.

Analytics & Reporting

• Track and analyze website, SEO, social media, and advertising performance.
• Use Google Analytics 4, Google Search Console, Google Tag Manager , and relevant marketing tools.
• Prepare weekly and monthly performance reports.
• Identify performance gaps and provide actionable recommendations.
• Make data-driven decisions to improve campaign performance.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of hands-on digital marketing experience.
• Strong practical knowledge of SEO and SEM .
• Hands-on experience with Google Ads and Meta Ads .
• Good understanding of Google Analytics 4 and Google Search Console.
• Knowledge of Google Tag Manager and conversion tracking is preferred.
• Experience with keyword research and SEO tools such as Ahrefs, SEMrush, or similar platforms .
• Strong understanding of social media marketing.
• Good knowledge of content marketing and lead-generation strategies.

Office Hours: 08:00 PM to 05:00 AM (Monday to Friday)

Office Location: Cloud Rexpo, Plot 100A, Spring North, Bahria Town Phase - 7, Rawalpindi.

WhatsApp: 0333 0104318