AWS Alliance Sales

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

ALLIANCE SALES, AWS Location: Remote US

Region: North America

The Opportunity VML Enterprise Solutions is scaling our AWS alliance-powered sales capability. We’re seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS’s Pan-Amazon teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML’s customer experience and data transformation solutions.

This role sits at the intersection of alliance activation and enterprise sales. Working as a key liaison between VML and AWS/Amazon sales organizations, you will develop and execute joint account plans, coordinate co-selling activities, and ensure alignment of both organizations’ strategies. This requires deep understanding of AWS’s partner programs, co-selling motions, and the ability to navigate both organizations to drive mutual success in targeted accounts.

You will carry quota and own accounts—but your primary motion is partner-sourced and partner-influenced pipeline, not solo hunting. Your success fuels further AWS investment in VML.

Role Summary This is a quota-carrying alliance sales role focused on co-selling with AWS across industries. You are both client-facing and partner-facing—building pipeline through AWS co-sell coordination while positioning VML’s customer experience, commerce, and data solutions to consumer goods and retail clients.

You Will Drive Two Interconnected Motions Co-Sell Activation: Build relationships with AWS Pan-Amazon teams (PSMs, ISRs, Amazon Ads specialists, AMC teams), coordinate joint account planning, and convert AWS-sourced leads into qualified VML opportunities.

Client Engagement: Lead client workshops, executive presentations, and pursuits from qualification through signature—leveraging AWS resources, funding, and credibility throughout the sales cycle.

Accountability Model: Individual quota with revenue targets. Success is measured by closed business, pipeline generation through AWS co-sell, win rate on AWS-sourced opportunities, and depth of AWS field team engagement.

Core Responsibilities

• AWS Co-Sell Activation (50%)
• Build and maintain executive-level relationships with AWS Pan-Amazon leadership, PSMs, ISRs, and industry specialists
• Develop and execute joint account plans with AWS vertical teams
• Coordinate co-selling activities with Amazon Ads and Amazon Marketing Cloud (AMC) teams for integrated advertising and data solutions
• Navigate and maximize AWS partner programs and cash funding to accelerate deal progression
• Drive leads through AWS Partner Central, ensuring proper opportunity registration and pipeline management
• Participate in AWS QBRs, industry business reviews, and partner planning sessions
• Communicate VML wins and capabilities to AWS field teams to generate ongoing lead flow
• Orchestrate complex co-sell motions involving multiple stakeholders from both VML and AWS
• Client-Facing Sales (30%)
• Lead client workshops, discovery sessions, and executive presentations alongside AWS partner teams
• Deliver executive-level sales presentations that demonstrate VML’s AWS-powered capabilities in customer experience, personalization, and data transformation
• Coordinate Executive Briefing Center (EBC) visits and AWS-sponsored client events
• Develop and present proposals that position VML’s solutions portfolio including generative AI, Amazon Ads/AMC, and customer data platforms
• Build relationships with CMOs, CDOs, CIOs, and eCommerce leaders
• Negotiate and close deals wit…