Senior Digital Product Designer (UI/UX)

ABOUT POPCORN

Popcorn is an AI studio changing how ads get made. Brands and creators start

with a product link and finish with a complete video ad — script, cast,

location, storyboard, voiceover and final render, generated end to end in

minutes.

We are built for the Middle East and Arabic-first. The product ships fully

bilingual in English and Arabic, right to left from the ground up, and it is

designed to scale globally.

Design is not decoration here. We ask people who have never opened an editing

timeline to direct a video — casting, framing, pacing, tone. Whether that

feels effortless or overwhelming is a design outcome.

THE ROLE

We are hiring a Senior Digital Product Designer to own the product experience

end to end — from the first flow sketch to the final pixel, in two languages

and two reading directions.

The central challenge of this role is simplicity. Video production has real

depth: formats, casting, locations, pacing, direction, revision. Our platform

gives people access to all of it. Making that depth feel effortless — so that

someone who has never made an ad can reach a great one without instruction,

while an experienced user still finds the control they came for — is the

hardest and most valuable design work we have.

If you are the kind of designer who is happiest removing steps, sharpening

defaults and making a powerful tool feel obvious, this is your role.

WHAT YOU WILL WORK ON

Making a powerful product feel simple. This is the heart of the job. You will

own information architecture, progressive disclosure, defaults, and the

sequencing of choices — deciding what a user sees now, what waits until

later, and what they never need to think about at all. Success looks like a

first-time user reaching a finished ad without reading anything, and a

returning user moving faster every time.

The creation studios. Multi-step flows where users go from a product link to

a finished ad — choosing formats, casting characters, setting scenes,

reviewing takes. These are the most important surfaces in the product and the

most demanding: a lot of capability, a lot of state, and a user who needs to

feel in control without being handed a control panel.

Designing for generation. Our renders take minutes and the output is not

fully predictable. Waiting states, progress, previews, partial results, and

the moment someone sees their video for the first time. This is some of the

most interesting interaction design in the product, and there is no

established playbook for it.

The bilingual experience. Every screen ships in English and Arabic with full

RTL. That means real Arabic typography, correctly mirrored layouts, and copy

that reads as if it were written in Arabic rather than translated into it.

You will own how the product feels for an Arabic-first user.

The design system. We build on a custom system — our own tokens, components

and patterns rather than an off-the-shelf kit. You will own it, keep it

coherent as the product grows, and make sure new surfaces feel like they

belong.

Mobile. A large share of our users are on phones, often on slower

connections. Mobile is a first-class surface, not a scaled-down afterthought.

Brand and visual language. Our identity leans on a soft, three-dimensional

illustration style with a character at the centre of it. You will extend that

language across the product, marketing pages and launch moments.

WHAT WE ARE LOOKING FOR

• 4+ years designing digital products, with a portfolio showing depth on

 complex, interactive interfaces — tools and applications, not only landing

 pages. SaaS, creative tools or AI platforms preferred.

• A track record of simplification. You can point to a product surface you

 made materially easier to use — fewer steps, clearer choices, better

 defaults — and explain how you knew it worked.

• Strong information architecture instincts. You are comfortable deciding

 what to surface, what to defer, and what to remove entirely, and you are as

 proud of what you cut as of what you added.

• Onboarding and first-run design. You know how to get a new user to a real

 result fast, and why that matters more than any other screen.

• Strong end-to-end product design. You can take an ambiguous problem through

 flows, wireframes, high-fidelity UI and engineering handoff, and explain

 the reasoning at every step.

• Excellent visual craft: typography, spacing, hierarchy, colour and motion.

• Bilingual and RTL desig…