Channel Marketing Manager

Domtar is a leading producer of pulp, paper, packaging, tissue and wood products. Through our focus on safety and sustainability, as well as our commitment to operational excellence and our network of facilities across Canada and the United States, Domtar delivers high-quality and cost-effective products to customers around the world.

Our workforce is comprised of 14,000 talented and hardworking individuals. We are proud to offer competitive compensation, a supportive working environment, rewarding career paths and plenty of opportunities for learning and growth.

The location in Fort Mill, (South Carolina, United States), is seeking talent to fill the position of Channel Marketing Manager . This job is full-time permanent.

Overview Reporting to the Director of Marketing, the Channel Marketing Manager is responsible for developing and implementing B2B marketing strategies for a specific channel or channels. This role requires a passionate, results-driven, highly motivated, creative marketer who will play a critical role in driving sales and brand awareness.

As the Channel Marketing Manager, you will be the subject matter expert and source of market intelligence for your channel(s). Developing and executing channel strategies will drive sales of our products by educating, training, and establishing relationships with designated channel customers and partners. Key focus areas will concentrate on communicating a strong value proposition through product knowledge, promotion, and building strong partnerships which ultimately increase product sales.

Your Challenges Marketing paper products requires a combination of skills in both marketing and understanding the specific needs and dynamics of the paper industry. Here are some key expectations for the role:

• Market Analysis

• Develop and articulate a deep understanding of paper products and associated industries, including market trends, competitors, and customer needs. These responsibilities will cover retail and .com where applicable as well as B2B market channels.
• Deliver periodic marketplace analysis and audits: including ad hoc key account sales analysis, promotional schedules, business opportunity analysis, and marketplace and competitive landscaping.
• Identify and execute areas of opportunity for market research – qualitative and quantitative – to support business priorities and strategies.

• Regularly analyze industry data sources for trends, impact, and insights. Develop communication strategy for both internal and external stakeholders.

• Developing Marketing Strategies

• Establish and execute channel strategy through collaboration with key stakeholders (product management, sales leadership, sales operations).
• Develop the long-range strategy for assigned channel.
• Conduct analysis and periodic reviews of Domtar’s value proposition for assigned channel, competitive landscape, customers, and consumer trends to enhance Domtar’s brand equity and market position.
• Product Positioning/Branding
• Develop, execute, and articulate on the value proposition and key messaging for the customer/channel.
• Maintain knowledge of product lines sold into assigned channel to enable effective marketing programs and creative execution.
• Where applicable, define branding strategy and manage to ensure a consistent, relevant voice.
• Shape and maintain the identity of existing brands ensuring consistency across all brand touchpoints and driving growth and success in the marketplace.
• Marketing Campaigns
• Develop relevant sector communications plans including campaign strategies while collaborating with the channel sales teams.
• Establish specific goals for tradeshows and events and develop metrics to gauge success.
• Conduct necessary research on target personas, customer journey, buyer needs, purchasing decisions, etc.

• Gain thorough understanding of customers within assigned channel, translating behavior and needs into key insights to drive channel distribution and market share.

• Customer Relationship Management

• Identify marketing opportunities for customer engagement on a face-to-face level.

• Support product training execution where required.

• Marketing Communications and Content Management

• Lead omni-channel marketing efforts to drive sales and increase customer engagement and loyalty in assigned channel.
• Manage the analysis and communication of channel and customer specific promotional programs, implementing b…