SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution

Role: SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution

Company: StepsAI, AI SaaS Startup

Location: Hyderabad, In-office

Type: Full-time

Salary: ₹50,000 – ₹95,000 per month, depending on experience and proven results

Experience: 3–6 years preferred

About StepsAI

StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.

We are building for a world where every business will have AI agents working across sales, support, marketing, and operations.

Now we are looking for someone who can build our organic growth engine from the ground up.

The Role

We are hiring an SEO & Content Growth Manager to own organic growth across SEO, content, AI search, on-page optimization, off-page authority building, and distribution.

This is not a basic content writing role.

This is not a keyword-stuffing SEO role.

This is a role for someone who can create high-quality content, rank on Google, build authority across the web, distribute content smartly, and turn organic traffic into leads and pipeline.

You will help StepsAI become discoverable across Google, AI answer engines, communities, and high-intent search journeys.

In simple terms:

Your job is to build content and SEO systems that bring the right audience to StepsAI and convert that attention into leads.

The Core Mission

• Your primary mission is to build StepsAI’s organic growth engine.
• That means creating high-quality, search-led, AI-search-ready content that earns attention, rankings, backlinks, mentions, trust, and leads.
• We are not hiring someone to publish generic SEO blogs.
• We are hiring someone who can understand our customers, find what they are searching for, create content they actually want to read, and distribute that content where it matters.

You should be able to combine:

• Strong writing
• SEO strategy
• On-page SEO
• Off-page SEO
• AI search optimization
• Distribution
• Analytics
• GenAI workflows

What You Will Own

1. SEO & Organic Growth Strategy

You will build the SEO and organic growth roadmap for StepsAI.

This includes:

• Keyword research
• Search intent mapping
• Competitor gap analysis
• Topic clusters
• Pillar pages
• Blog strategy
• Use-case pages
• Landing page content
• Content calendar
• Organic growth experiments

You should know how to decide what content should be created, why it should be created, who it is for, and how it will drive traffic, leads, or pipeline.

2. High Quality Content Creation

You should be able to write and edit excellent content.

You should create:

• Blogs
• Guides
• Comparison articles
• Use-case pages
• Industry-specific pages
• Case studies
• Product-led SEO content
• AI agent explainers
• Customer problem articles
• Founder-led thought pieces
• FAQ and answer-style pages

We care about content that ranks, but also content that people actually read.

You should know how to write strong headlines, hooks, intros, examples, structure, CTAs, and conclusions.

The content should not feel generic, robotic, or AI-generated.

It should feel sharp, useful, and built for real business owners, Shopify merchants, operators, and decision-makers.

3. On-Page SEO

You will make sure every important page is structured to rank and convert.

This includes:

• Page titles
• Meta descriptions
• H1, H2, H3 structure
• Internal linking
• URL structure
• Schema markup
• Featured snippet optimization
• Entity-based SEO
• Content refreshes
• CTA placement
• Blog-to-demo conversion paths

You should know how to make content easy for Google, AI engines, and human readers to understand.

4. AI Search, GEO & AEO

Search is changing.

People are not only using Google. They are also using AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews to discover tools, compare products, and make decisions.

You will help StepsAI show up in these new search journeys.

This includes:

• Answer Engine Optimization
• Generative Engine Optimization
• AI-search-ready content structure
• Clear definitions and explanations
• FAQ-style content
• Entity-rich content
• Citation-worthy content
• Comparison pages
• Source-worthy statistics
• Brand mentions across the web
• Content …