WordPress And Nonprofit Website Optimization Specialist

Seeking experienced WordPress / nonprofit website optimization specialist (NOT a full rebuild).

Existing website:

https://cavikas.info

The website already contains the core messaging/content. We are looking for someone to improve structure, navigation, SEO organization, usability, and Google Ad Grants compatibility.

This is NOT a “make it prettier” project.

This is a STRUCTURE / ORGANIZATION / CONVERSION project.

Current issues identified:

• Homepage is too long and tries to serve too many audiences at once

• Weak CTA (call-to-action) structure

• Missing dedicated landing pages for specific programs/audiences

• Weak keyword-to-page relevance for Google Ad Grants

• Poor page hierarchy for SEO

• Navigation/menu structure needs improvement

• Media/content organization needs improvement

• Backend content editing should become easier for non-technical users

Project requirements:

1. WEBSITE STRUCTURE
2. • Reorganize homepage flow
3. • Improve navigation/menu hierarchy
4. • Reduce homepage clutter
5. • Create clearer audience pathways
6. LANDING PAGES
7. Need dedicated/focused landing pages for:
8. • Seniors program
9. • Volunteers
10. • Donations
11. • Amputees program
12. • Cancer survivors
13. • Youth/community program

Pages should support:

• Google Ads relevance

• SEO targeting

• Better conversion flow

1. SEO / TECHNICAL SEO
2. Need someone who understands:
3. • H1/H2/H3 hierarchy
4. • SEO titles/meta descriptions
5. • Internal linking structure
6. • Keyword relevance
7. • Image alt tags
8. • Schema basics
9. • Mobile optimization
10. • Page speed optimization
11. • Google indexing issues
12. • Google Analytics + conversion tracking
13. GOOGLE AD GRANTS COMPATIBILITY
14. Current Google Ads are approved but barely serving.

Need help improving:

• keyword-to-page relevance

• landing page structure

• conversion setup

• audience clarity

• CTA alignment

1. MEDIA / CONTENT MANAGEMENT
2. Need an EASY backend system for volunteers/staff to:
3. • upload photos
4. • upload videos
5. • add captions/descriptions
6. • organize galleries
7. • update pages without coding knowledge
8. IMPORTANT
9. • WordPress experience required
10. • Nonprofit experience preferred
11. • Google Ad Grants experience strongly preferred
12. • We are NOT looking for a generic redesign
13. • We are NOT looking to rebuild from scratch unless truly necessary

When replying, please include:

• examples of similar work

• whether you recommend restructuring vs rebuilding

• estimated timeline

• estimated budget range

• whether you have Google Ad Grants experience

Thank you,

Avi Win

Founder, Cavikas

https://cavikas.info