Integrated Marketing Manager

SCOPE OF WORK

The Integrated Marketing Communications Manager is responsible for leading the planning, execution, and optimization of integrated marketing initiatives that support company-wide growth, recruitment, and brand visibility.

This role translates enterprise marketing strategy into actionable, multi-channel campaigns across digital, social, media, web, and SEO platforms. This position ensures consistent messaging, effective performance tracking, and coordination across internal teams and external partners while aligning closely with Marketing leadership and Creative Services.

RESPONSIBILITIES

• Develops and executes integrated, multi-channel marketing campaigns aligned with business objectives
• Translates marketing strategy into actionable campaign plans with defined goals, timelines, and success metrics
• Ensures consistent messaging across paid, owned, and earned channels
• Supports recruitment, business development, and brand initiatives through coordinated campaigns
• Leads media planning, placement, and optimization across digital, social, and traditional channels
• Manages campaign-level media budgets, ensuring efficient spend and performance optimization
• Partners with and manages external agencies, media vendors, and service provides
• Oversees organic and paid social media strategy, including content planning and performance tracking, to drive engagement and visibility
• Monitors performance across campaigns, web, and media; defines KPIs and delivers actionable insights
• Leads website and SEO strategy, optimizing content and user experience to drive results
• Collaborates with team, IT, stakeholders, and vendors to align messaging, assets, and execution
• Coordinates workflows, timelines, and approvals to ensure on-time delivery
• Maintains brand voice and governance standards across all channels
• Uses data to inform optimization, planning, and budget decisions
• Establishes and maintains marketing processes and documentation
• Ensures compliance with brand, legal, and company standards

EDUCATION

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

EXPERIENCE

• 5–8+ years of experience in integrated marketing, digital marketing, or communications roles
• Proven experience managing multi-channel campaigns and media strategy