Senior Associate, Experience Design and Change Management

Location Designation: Hybrid - 3 days per week

Role Overview The Experience Design & Change Management Lead is responsible for driving experience improvements across Third Party Distribution (TPD) Service. This role leads the mapping and redesigning key service journeys for clients, advisors, and customer service representatives, while leading structured change efforts to ensure successful adoption of new processes and tools.

This position operates as a senior individual contributor, partnering across Operations, Technology, Salesforce, Correspondence, Web/Digital, Business Platforms, and Compliance to improve service effectiveness, reduce friction, and strengthen advisor ease of doing business.

What You’ll Do

• Lead end-to-end journey mapping and service blueprinting for priority servicing experiences across clients, advisors, and service teams.
• Diagnose root causes of inefficiencies, rework drivers, and service gaps using data, frontline insights, and process analysis.
• Design and drive implementation of scalable future-state improvements that improve service quality, reduce cycle times, and enhance advisor, client, and representative experience.
• Conduct comprehensive change impact assessments across people, process, technology, and controls.
• Facilitate cross-functional working sessions to align priorities and execution plans.
• Own and execute structured change management strategies for all assigned initiatives, from intake through post-implementation sustainment.
• Develop and execute detailed change plans including stakeholder engagement, communications, training, and adoption strategies.
• Influence and drive alignment with leadership to reinforce change, drive accountability, and embed new ways of working into day to day operations.
• Use data and insights to inform decisions, prioritize initiatives, and continuously refine solutions.
• Establish governance frameworks and feedback loops to monitor change effectiveness and course correct as needed.
• Drive accountability across teams to meet timelines and deliver outcomes.

What You’ll Bring

• 10+ years of annuity related experience is required.
• Bachelor’s Degree required.
• Ability to work as a team member.
• Demonstrated experience leading complex change initiatives with measurable outcomes.
• Knowledge of annuity products, procedures, processes, and distribution is required.
• Strong expertise in structured change management methodologies
• Must possess excellent organizational and time management skills.
• Strong analytical and problem-solving skills, with the ability to translate insights into actionable solutions.
• Proven ability to influence senior leaders and drive alignment across diverse stakeholder groups.
• Excellent facilitation, communication, and stakeholder management skills, including influencing senior leaders.
• Strong facilitation, communication, and analytical skills
• Experience with journey mapping and structured change methodologies
• Proactive mindset and strong work ethic
• Proficient in MS Word, Excel, and PowerPoint

Pay Transparency Salary Range: $100,000-$143,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. …