Senior Software Engineer – Salesforce Marketing Cloud

We are seeking a skilled Salesforce CRM Marketing Cloud Developer with hands-on experience in Sales Cloud, Service Cloud, Salesforce Platform, Agentforce, and Marketing Cloud Engagement.

Responsibilities

• Design, develop, and maintain scalable Salesforce applications using Apex, Lightning Web Components (LWC), Flows, and Lightning Platform
• Configure and customize Sales Cloud and Service Cloud to support business processes
• Develop reusable components and automation following Salesforce best practices
• Design and implement integrations with external applications using REST APIs and middleware
• Configure security, sharing, profiles, permission sets, and role hierarchy
• Develop asynchronous processing using Batch Apex, Queueable Apex, Future Methods, and Platform Events
• Build AI-powered business solutions using Agentforce, Prompt Builder, and Einstein capabilities
• Participate in solution design, code reviews, testing, deployments, and production support
• Troubleshoot application issues and optimize system performance
• Create technical documentation and support Agile delivery processes
• Design, build, test, and deploy email campaigns using Marketing Cloud Engagement
• Develop responsive email templates using HTML, CSS, AMPscript, and JavaScript
• Configure and manage Journey Builder, Automation Studio, Contact Builder, Content Builder, and Data Extensions
• Create customer journeys, audience segmentation, and personalized marketing campaigns
• Execute campaign deployments and monitor campaign performance
• Manage subscriber data, preference centers, and data synchronization
• Build SQL queries for segmentation and campaign optimization
• Generate campaign reports and support marketing analytics
• Ensure adherence to Marketing Cloud best practices, governance, and email deliverability standards

Requirements

• Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related field
• 6 to 9 years of hands-on Salesforce development experience
• Experience implementing Sales Cloud and Service Cloud solutions
• Strong experience with Salesforce platform customization, integrations, and automation
• Experience working with Salesforce Marketing Cloud Engagement, including campaign development and customer journeys
• Experience with Agile delivery methodologies and source control practices
• Proficiency in Triggers, Integrations - REST APIs, SOQL SOSL
• Skills in Campaign Management, Email Deliverability, Email Personalization

Nice to have

• Familiarity with Flows, Security Sharing Model, Platform Events
• Knowledge of Change Data Capture (CDC), Named Credentials, Asynchronous Apex (Batch, Queueable, Future, Scheduled)
• Background in Git and CI/CD tools, Agile/Scrum methodology
• Hands-on experience with Agentforce and AI-enabled Salesforce capabilities
• Familiarity with Marketing Cloud Engagement, Audience Segmentation, Subscriber Preference Management
• Knowledge of Marketing Analytics Reporting
• Salesforce certifications such as Platform Developer I/II, Administrator, Sales Cloud Consultant, Service Cloud Consultant, Marketing Cloud Email Specialist/Developer

Location - Pune, Bangalore, Hyderabad, Chennai, Jaipur