LN Venues, CRM Marketing Manager
- Source: Workday
- Live Nation Entertainment
- On-site
- Indiana
- Full-Time
- Senior
Job Description
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The CRM Marketing Manager is responsible for executing lifecycle strategy across venue email and SMS programs. Reporting to the Head of Lifecycle Marketing, this role manages newsletters, post-purchase journeys, fan education campaigns, and support for vertical marketing initiatives.
This position focuses exclusively on venue lifecycle communications and ensures campaigns are personalized, timely, and aligned with operations, venue brand fulfillment and revenue-driving priorities.
WHAT THIS ROLE WILL DO
- Build and manage venue newsletters and automated email journeys.
- Develop post-purchase communications designed to drive ancillary sales and upsell opportunities.
- Support vertical marketing initiatives across Premium, B2C, and F&B programs.
- Implement segmentation strategies to improve engagement and conversion.
- Monitor and optimize performance across key lifecycle metrics.
- Maintain QA standards and data accuracy across campaigns.
- Collaborate with Brand and Social teams to ensure cross-channel alignment.
WHAT THIS PERSON WILL BRING
- 4–6 years of experience in email marketing, CRM, or lifecycle marketing.
- Experience with marketing automation platforms.
- Strong analytical and organizational skills.
- Ability to manage multiple campaigns simultaneously.
- Excellent written communication skills.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected …
Skills
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