Digital Marketing Manager

Are you passionate about creating digital experiences that drive measurable business growth? Do you enjoy owning digital strategy while still rolling up your sleeves to optimize websites, launch campaigns, and solve complex challenges?

We’re looking for an experienced Digital Marketing Manager who thrives at the intersection of marketing, technology, eCommerce, and analytics. In this highly visible role, you’ll lead the evolution of our digital ecosystem—driving growth across both B2B and Direct-to-Consumer (DTC) channels while helping shape the future of our customer experience.

If you’re energized by building, optimizing, testing, and continuously improving digital platforms that deliver real business results, we’d love to meet you.

What You’ll Own

As our Digital Marketing Manager, you’ll be the driving force behind our digital presence by:

·        Leading the strategy, optimization, and day-to-day management of our eCommerce platforms.

·        Developing and executing digital marketing initiatives that increase traffic, conversion, customer engagement, and revenue.

·        Managing email marketing and customer lifecycle campaigns from strategy through execution and analysis.

·        Enhancing customer loyalty programs and creating seamless digital experiences across every touchpoint.

·        Using analytics and performance data to identify opportunities, measure success, and guide business decisions.

·        Partnering with Marketing, Sales, IT, Product Development, and external vendors to bring new digital capabilities to life.

·        Leading digital initiatives including platform enhancements, new functionality, and major technology projects.

·        Balancing strategic planning with hands-on execution to keep campaigns moving and platforms performing at their best.

What Makes You Successful

You are equally comfortable discussing long-term digital strategy with leadership as you are troubleshooting a campaign, optimizing a landing page, or improving conversion rates. You’re naturally curious, data-driven, and always looking for better ways to engage customers and grow the business.

What You’ll BringRequired Qualifications

·        5–7 years of progressive experience in digital marketing and eCommerce, including meaningful B2B experience.

·        Hands-on experience managing and optimizing eCommerce platforms such as Optimizely, Shopify, or BigCommerce.

·        Experience owning email marketing platforms from campaign creation through reporting and optimization.

·        Strong analytical skills with experience building dashboards and translating data into actionable business insights.

·        Experience leading platform implementations, website redesigns, or significant digital transformation initiatives.

·        Proven ability to balance strategic planning with tactical execution.

·        Excellent project management skills with the ability to manage multiple priorities simultaneously.

·        Strong communication and collaboration skills with confidence presenting ideas and results to leadership.

Preferred Experience

·        Loyalty or rewards program implementation and optimization.

·        B2B wholesale, distribution, or floral industry experience.

·        Microsoft Dynamics or similar ERP systems.

·        Marketing automation platforms such as HubSpot or Marketo.

·        Working knowledge of HTML and CSS for troubleshooting digital assets and templates.

Why You’ll Love This Role

This isn’t a role where you’ll simply execute someone else’s vision.

You’ll have the opportunity to influence digital strategy, improve the customer experience, introduce new technologies, and make a measurable impact on business growth. Your ideas will matter, your expertise will be valued, and your work will directly shape how customers interact with our brand.

If you’re ready to take ownership of a growing digital ecosystem and help drive the next phase of our digital transformation, we’d love to hear from you.