Director, Brand & GTM, AI Research

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Job Details

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce AI Research is at the forefront of building the AI systems powering the next generation of enterprise software. We’re looking for a Director of Brand & GTM, AI Research to drive the narrative, and amplify how the world understands our research breakthroughs, our incubation-stage products, and our role at the intersection of AI and the future of work.

This is a high-impact, high-visibility IC role sitting at the intersection of brand, product marketing, and external communications. You’ll work closely with research leadership, product teams, and cross-functional partners to tell a compelling story — from the Dreamforce mainstage to media round tables to incubation product launches.

Brand Strategy & Narrative

• Drive the narrative strategy for AI Research at Salesforce — its positioning, messaging framework, and voice — in a way that’s differentiated both within Salesforce and externally in the AI research community.
• Craft distinct, initiative-level narratives for individual research programs (e.g., foundation models, agents, time series, reasoning) — ensuring each has a clear, compelling story for the right audience.
• Develop and maintain a cohesive external narrative that connects AI Research breakthroughs to Salesforce’s product roadmap and customer value.
• Translate complex, technical research into accessible, compelling stories for a range of audiences: customers, developers, media, policymakers, and the general public.

Thought Leadership & Content

• Drive a robust thought leadership program — including blog posts, whitepapers, op-eds, and speaking content — that establishes Salesforce AI Research voices as authoritative and trusted in the field.
• Collaborate with researchers and executives to develop compelling narratives around incubation projects, published work, and research milestones.
• Oversee and evolve the weekly thought leadership content process, ensuring consistent, high-quality external publishing cadence.

GTM & Product Marketing

• Lead go-to-market messaging and brand strategy for AI Research incubation projects as they move from pilot to product — including crafting the positioning, naming, and launch storytelling.
• Partner with product and engineering teams to build awareness and excitement around AI Research-powered features landing in core Salesforce products.
• Develop materials that support pilots, enablement, and customer-facing narratives for early-stage initiatives.

Events

• Own AI Research’s presence at flagship Salesforce events (Dreamforce, World Tours, etc.) and external AI/ML conferences — from stage content to booth experience to executive messaging.
• Build and manage an evangelism strategy that showcases AI Research breakthroughs to the right audiences at the right moments.
• Serve as a brand ambassador and strategic partner to AI Research executives presenting externally.

Social Media & Digital Presence

• Oversee AI Research’s social media strategy across LinkedIn, X, and emerging platforms — defining tone, cadence, and content mix.
• Drive the direction of content that engages both technical and business audiences, including paper drops, demo highlights, and researcher spotlights.
• Track performance and iterate rapidly based on engagement data.

Internal Evangelism

• Own internal communications for AI Research — Slack channels, Tech Talks, and our newsletter — ensuring employees across Salesforce understand and are inspired by what AI Research is building.
• Create consistent internal narratives that connect research work to company priorities and culture…