Senior Director, AI Automation & Enablement Lead

Agency Omd

Job Function Consulting

Job Subfunction Technology Consulting

Job Description About the Role

We are seeking a AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client’s media ecosystem.

This is a strategic leadership role focused on applying and integrating existing AI tools.

You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client’s needs.

Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.

What You’ll Do

Lead AI Enablement Strategy

Develop and execute an AI enablement roadmap focused on practical, scalable applications

Map business challenges to existing Omnicom and third-party AI tools

Prioritize enterprise-ready solutions over bespoke builds

Ensure alignment with the Client’s broader AI and data strategy

Orchestrate Tool Integration

Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms

Partner with technology and data teams to customize configurations for the Client’s use cases

Ensure solutions integrate seamlessly into existing workflows and data environments

Embed AI into Workflows

Redesign planning and activation processes to incorporate AI-assisted decision-making

Create clear playbooks and usage guidelines for teams

Elevate human roles toward strategic judgment while AI supports data-heavy tasks

Translate Business Needs into AI Solutions

Identify where predictive insights, automation, or optimization tools can improve performance

Work with technical partners to tailor outputs for usability and actionability

Ensure AI enhances decision quality — not complexity

Drive Adoption & Responsible Use

Develop enablement programs and training materials

Monitor adoption metrics and remove barriers

Align all AI applications with governance, privacy, and security standards

Act as a trusted advisor on responsible AI implementation

What Success Looks Like

AI-enabled tools are widely adopted across teams

Planning and optimization decisions are faster and more consistent

Manual processes are reduced

Solutions scale across brands and markets

Leadership clearly understands and values the business impact of AI enablement

What We’re Looking For

Experience 7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles

Experience leading cross-functional initiatives in complex, matrixed environments

Demonstrated ability to operationalize tools and systems within business teams

Experience partnering with technical or data teams without serving as a hands-on developer

Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.

AI & Data Fluency

Working knowledge of how AI and analytics tools are applied in business environments

Familiarity with predictive modeling, automation, optimization systems, or decision-support tools

Ability to evaluate AI solutions for business fit and scalability

Understanding of governance and responsible AI principles

Hands-on coding or machine learning development experience is not required.

Skills & Attributes

Strategic thinker who connects technology to measurable outcomes

Strong communicator who can translate technical capabilities into business language

Comfortable navigating ambiguity while creating structure

Collaborative leader who builds alignment across agency, client, and technology teams

Pragmatic operator focused on scalable impact

What This Role Is — and Is Not

This Role Is A strategic integrator of AI tools

Focused on application, integration, and adoption

A bridge between business teams and technology …