Associate Director, Digital Product Management – AI Orchestration

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Description

Associate Director, Digital Product Management – AI Orchestration

Digitas is seeking a skilled and motivated Associate Director, Digital Product Management – AI Orchestration to enhance agency operations and client projects by applying generative AI and data to digital marketing.

You’ll join a team that’s building and maturing our ever-accelerating bespoke AI platform in service of the rest of the agency. The team creates, deploys, and supports custom AI agents that increase the efficiency and productivity of our internal teams, while keeping them on the cutting edge of serving our clients. In this pivotal role, you will partner closely with internal teams to analyze processes, uncover pain points, map out opportunities, apply technical strategy, and deliver solutions for AI transformation.

While generative AI will be a core focus, your toolbox will also include automation technologies and process/workflow optimization.

Key Responsibilities:

• Represent the Digitas AI team to internal partners, stakeholders, and clients.
• Partner with internal teams and SMEs to deliver AI solutions for agency teams such as Strategy, Data and Analysis, Media, Experience Design, Project Management, Social and our cross-capability client suites (Total Commerce, CRM, Creative Experience).
• Drive the discovery and delivery of AI-powered projects using our generative AI platform.
• Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
• Collaborate with cross-disciplinary teams to ideate, develop, and launch new agents and experiences.
• Create agents and orchestrations on your own and in collaboration with SMEs and engineers
• Provide hands-on technical oversight, troubleshooting, and problem-solving as new features and enhancements are developed.
• Help to shape intake, planning, and delivery processes that make work mature, scalable, sustainable, and impactful.
• Build and execute rollout, training, support, and maintenance processes and practices.
• Stay current with generative AI, MarTech, and related technologies to inform best practices and recommend improvements.
• Present complex technical concepts to both technical and non-technical audiences with clarity and confidence.
• Report to the Vice President Group Director, Technology, Services & Suites.

Who You Are:

• Technically adept and passionate about Generative AI (and related tech), innovation, and delivering high-quality solutions.
• A leader and a doer. You’ll lead projects and be hands-on in implementing solutions. Expect to lead meetings with internal stakeholders, document requirements, assess technical feasibility, consult and collaborate with SMEs, create technical documentation including technical diagrams, strategy manifestoes, user flows, agent prompts, and data flows.
• The owner of technical expertise and a deft interpersonal touch. You can go deep on MCP servers with an architect on Monday and the next day talk brand safety and creative concepting with a brand creative lead.
• An expert at balancing blue-sky ideation with real-world solutioning—and you know when to emphasize one versus the other.
• A top-notch presenter.
• Flexible, adaptable, and fluid.
• A subject matter expert in prompt engineering and generative AI best practices, offering hands-on guidance and training to clients to maximize the value of the platform.
• Proficient in using a range of tools - including the Atlassian suite, Figma, and diagramming tools - to effe…