Senior Manager, Packaging Design – Hard & Soft Home

About Us

American Exchange Group is an industry leader in fashion accessory products and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brands—including footwear, tech wearables, watches, jewelry, handbags, fashion accessories, home, and beauty—American Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends.

Joining American Exchange Group means being part of a dynamic and diverse team where your contributions drive real impact—and where there’s always room to grow. If you’re looking to be part of a company that blends heritage with hustle, we’re excited to meet you.

Visit our website at www.axnygroup.com

Senior Manager, Packaging Design – Hard & Soft Home

Schedule: Monday - Thursday onsite, Friday WFH

We are seeking a highly creative, strategic, and hands-on Senior Manager, Packaging & Design – Hard & Soft Home to lead the packaging design and development process across a diverse portfolio of home products. This role will oversee packaging for both soft home categories, including bedding, bath, and pet, as well as hard home categories, including home décor, tabletop, storage, and other consumer home products.

The Senior Manager will lead the packaging design vision from concept through production, ensuring packaging is innovative, commercially compelling, brand-right, cost-effective, and production-ready. This role will manage and mentor one Senior Packaging Designer while partnering closely with Product Development, Merchandising, Marketing, Sourcing, Sales, and overseas factories and vendors.

The ideal candidate combines exceptional packaging and graphic design expertise with strong leadership, project management, and commercial instincts, and understands how to create packaging that stands out in both off-price and retail environments.

Primary Responsibilities

• Lead the overall packaging design strategy and creative direction across hard and soft home product categories.
• Manage, mentor, and provide creative direction to one Senior Packaging Designer, overseeing priorities, workload, quality, and professional development.
• Develop innovative, commercially viable packaging concepts that effectively communicate product benefits, features, quality, and value.
• Oversee the complete packaging process from initial concept and structural development through final production and delivery.
• Create and review package dielines, digital and physical mockups, print files, and 3D renderings.
• Ensure packaging is optimized for the off-price market, while maintaining a premium and compelling visual presentation.
• Partner with Product Development and Merchandising teams to translate product concepts and key selling points into effective packaging.
• Develop and maintain packaging technical specifications, ensuring accuracy, consistency, and compliance with production requirements.
• Review and approve final packaging artwork and factory-ready print files, ensuring all design, color, copy, dimensions, and production details are accurate.
• Collaborate directly with factories, printers, packaging vendors, and overseas partners to troubleshoot production issues and maintain design integrity.
• Research packaging, graphic, color, material, and consumer trends to continuously evolve the company’s packaging aesthetic and approach.
• Establish and maintain packaging standards, templates, guidelines, and best practices across categories and brands.
• Ensure consistency in branding and visual communication across packaging, while tailoring design appropriately to each product and customer.
• Support the development of graphics and visual assets for marketing, catalogs, presentations, digital, social media, and e-commerce as needed.
• Manage multiple packaging projects and seasonal development calendars simultaneously, ensuring projects remain on schedule and within budget.
• Review work produced by internal designers and external partners, providing clear and constructive creative direction.
• Identify opportunities to improve packaging processes, efficiencies, cost, sustainability, and overall design quality.
• Present concepts and recommendations to senior leadership and cross-functional teams.
• Perform other related responsibilities as assigned by management.

Qualifications & Experience

• 7+ yea…