Product Designer (UI/UX) — Omnichannel Digital Banking

Key Responsibilities:

• Design end-to-end customer journeys across mobile, web, WhatsApp, branch touchpoints, kiosks, and customer service channels.
• Create wireframes, flows, prototypes, and polished UI screens that elevate the digital banking experience.
• Contribute to our enterprise design system—components, tokens, grids, patterns, interactions.
• Conduct research and usability testing to refine designs based on real insights.
• Collaborate with Product, Engineering, Compliance, and Operations to deliver secure, compliant, scalable solutions.
• Ability to design customer journeys end-to-end, not just screens — focusing on how a user discovers, understands, completes, and repeats a task.
• Understanding cross-platform guidelines (iOS HIG, Material Design) to ensure consistency across mobile and web.
• Support marketing or product storytelling through illustrations, motion UI, and short-form design videos.

Technical competencies:

1. Product & Interaction Design

• Strong skills in designing clean, intuitive flows for complex financial journeys.
• Expertise in mobile-first and responsive web design, with understanding of omnichannel dependencies, Understanding how customers switch between channels and ensuring experience continuity.
• Mobile banking
• Web banking
• Notifications, email, SMS
• ATM, WhatsApp, Branch or call-center assisted journeys
• Ability to define micro-interactions, transitions, and behavior patterns
• Experience covering full journey details including edge cases, errors, states, and security patterns.

1. AI and Engagement Banking

• Designs intuitive UI for AI-assisted features like predictions and smart nudges.
• Creates clean UX patterns for chatbots, co-pilots, and conversational flows.
• Ensures AI outputs are clear, transparent, and user-controlled.
• Integrates AI recommendations seamlessly without adding friction.
• Applies UX principles to make AI interactions explainable and trustworthy.

1. Design Tools & Prototyping

• Expert proficiency in Figma (components, variants, auto-layout, interactive prototyping, wireframes, journey flows).
• Ability to produce interactive prototypes for testing and stakeholder alignment.
• Ability to use Adobe Illustrator, After Effects, Premiere, or similar tools for
• Iconography & illustration design
• UI motion/interaction demos/Feature demo video
• Short product videos or explainer clips
• Micro-interactions
• Marketing and UI animations
• Visual storytelling for internal/external communication

1. Design Systems (DLS) & Component Architecture

• Experience building or maintaining large-scale design systems.
• Ability to define UI tokens, patterns, responsive grids, interaction rules, and accessibility standards.
• Understanding of component implementation in frontend frameworks (React/IOS/Android).

1. Research & Usability

• Conducting user interviews, usability tests, A/B testing, heuristic evaluations, and journey mapping.
• Translating insights into actionable design decisions.
• Preparing test scripts
• Familiarity with user testing / analytics tools (Maze, UXtweak, lookback, Cray Egg, Mixpanel, Amplitude, Firebase, Hotjar, Optimal Workshop) is a plus.

1. Accessibility & Regulatory Awareness

• Strong knowledge of WCAG 2.1 standards, contrast ratios, focus states, and inclusive design.
• Understanding of secure interaction patterns

1. Collaboration with Product & Engineering

• Producing developer-ready specifications and documentation.
• Understanding HTML/CSS and responsive behavior.
• Comfortable working in agile, cross-functional delivery environments.

Work Experience:

• Minimum 4-6 Years of hands-on UI/UX design experience in digital products (preferably in banking and fintech)

Education:

Bachelor’s degree in Design or related field (Interaction Design, Visual Communication etc.)

Relevant Certifications (Preferred not mandatory)

• Certified UX Designer
• Human-Centered Design Certification
• Design Thinking Practitioner
• Figma UI Design / Advanced Prototyping courses
• Adobe Certified Expert