Sr. Manager, Brand Design (Hybrid, NYC Office)

The Senior Manager, Brand Design is responsible for leading the design development of Belk’s seasonal, monthly, and promotional marketing campaigns across print, store and digital channels. This role partners closely with Marketing, Ecommerce, and Merchandising teams to deliver compelling, customer-centric creative that supports brand objectives, drives engagement, and enhances the overall customer experience.

This leader balances strategic thinking, creative excellence, and operational execution while overseeing a team of graphic designers. The Senior Manager, Brand Design ensures consistent brand expression across all customer touchpoints, maintains high design standards, and continuously identifies opportunities to evolve creative approaches that support Belk’s growth and customer initiatives.

Essential Function

Leads the design development and execution of integrated marketing campaigns across print, digital, ecommerce, email, social media, and other customer-facing channels

Collaborates with Marketing, Merchandising, Ecommerce, Stores, and Creative Services teams to develop innovative campaign concepts that support seasonal strategies and business objectives

Translate business goals and marketing strategies into compelling visual storytelling and customer-focused design solutions.

Ensure integration of design requirements into all phases of production, including QA by providing consistent. feedback to team members and business partners.

Oversee the creation of campaign assets, including layouts, digital content, photography, and motion graphics.

Develop and maintain campaign style guides, templates, and design standards that ensure brand consistency across all touchpoints

Monitor emerging design trends, technologies, and best practices to drive innovation and creative excellence.

Lead, coach, and develop a team of designers to grow Belk creative talent.

Requires designated hybrid in-office work schedule

Travel required monthly

Required for All Jobs

• Performs other duties as assigned
• Complies with all policies and standards

QUALIFICATIONS

EDUCATION

Bachelor’s Degree

Graphic Design, Visual Communications, Marketing Design, Fine Arts, or related field

Required

WORK EXPERIENCE

Experience

Experience Details

Required/Preferred

4-6 years Print and digital design experience supporting multi-channel marketing campaigns

Required

2+ years People leadership, mentorship, and team development experience

Required

3+ years Previous Retail, fashion, consumer goods experience

Preferred

KNOWLEDGE, SKILLS & ABILITIES

Excellent knowledge of design, typography, and branding fundamentals

Knowledge of print production processes and digital media requirements

Ability to work at a fast pace, under deadline pressure, and with a high rate of accuracy

Experience working cross functionally and synthesizing feedback

Problem solver, proactive and detail oriented

Strong people and communication skills with a collaborative mindset

Computer skills in Adobe PhotoShop on Mac Platform, Illustrator, InDesign and MS Office, flash or other digital software

Able to confidently present and speak to work in written and verbal formats

Ability to travel for photography shoots and other travel as needed

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We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender ide…