AWS Alliance Sales

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

ALLIANCE SALES, AWS

Location: Remote US

Region: North America

The Opportunity

VML Enterprise Solutions is scaling our AWS alliance-powered sales capability. We’re seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS’s Pan-Amazon teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML’s customer experience and data transformation solutions.

This role sits at the intersection of alliance activation and enterprise sales. Working as a key liaison between VML and AWS/Amazon sales organizations, you will develop and execute joint account plans, coordinate co-selling activities, and ensure alignment of both organizations’ strategies. This requires deep understanding of AWS’s partner programs, co-selling motions, and the ability to navigate both organizations to drive mutual success in targeted accounts.

You will carry quota and own accounts—but your primary motion is partner-sourced and partner-influenced pipeline, not solo hunting. Your success fuels further AWS investment in VML.

Role Summary

This is a quota-carrying alliance sales role focused on co-selling with AWS across industries. You are both client-facing and partner-facing—building pipeline through AWS co-sell coordination while positioning VML’s customer experience, commerce, and data solutions to consumer goods and retail clients.

You will drive two interconnected motions:

Co-Sell Activation: Build relationships with AWS Pan-Amazon teams (PSMs, ISRs, Amazon Ads specialists, AMC teams), coordinate joint account planning, and convert AWS-sourced leads into qualified VML opportunities.

Client Engagement: Lead client workshops, executive presentations, and pursuits from qualification through signature—leveraging AWS resources, funding, and credibility throughout the sales cycle.

Accountability Model: Individual quota with revenue targets. Success is measured by closed business, pipeline generation through AWS co-sell, win rate on AWS-sourced opportunities, and depth of AWS field team engagement.

Core Responsibilities

1. AWS Co-Sell Activation (50%)

• Build and maintain executive-level relationships with AWS Pan-Amazon leadership, PSMs, ISRs, and industry specialists
• Develop and execute joint account plans with AWS vertical teams
• Coordinate co-selling activities with Amazon Ads and Amazon Marketing Cloud (AMC) teams for integrated advertising and data solutions
• Navigate and maximize AWS partner programs and cash funding to accelerate deal progression
• Drive leads through AWS Partner Central, ensuring proper opportunity registration and pipeline management
• Participate in AWS QBRs, industry business reviews, and partner planning sessions
• Communicate VML wins and capabilities to AWS field teams to generate ongoing lead flow
• Orchestrate complex co-sell motions involving multiple stakeholders from both VML and AWS

**2. C…