IT Admin Assistant / SEO Specialist (on-site)

Company Description

Abramson Labor Group is a leading employment and workers’ compensation law firm dedicated to advocating for employees’ rights. Based in Burbank, CA, we are determined in representing workers who have faced discrimination, harassment, wrongful termination, wage disputes, and workplace injuries. Our team is committed to providing top-tier legal representation with a client-focused approach, ensuring that every case receives the attention and expertise it deserves.

At Abramson Labor Group, we foster a dynamic and collaborative work environment where professionals can grow while making a meaningful impact in the lives of our clients. If you are passionate about employment law and workers’ rights, we invite you to join our dedicated team.

Job Description

We are seeking a results-driven IT Admin Assistant / SEO Specialist to work directly with the Founding Partner in managing and growing the firm’s digital presence. This role blends day-to-day website and IT administration — including WordPress management and real-time site updates — with full-cycle SEO strategy and execution to drive organic traffic and client acquisition.

Position Summary

We are seeking a results-driven IT Admin Assistant / SEO Specialist to work directly with the Founding Partner in managing and growing the firm’s digital presence. This role blends day-to-day website and IT administration — including WordPress management and real-time site updates — with full-cycle SEO strategy and execution to drive organic traffic and client acquisition.

Key Responsibilities

Website & IT Administration

• Manage and maintain the firm’s website on WordPress, including layout, content, plugins, and design elements.
• Make real-time website changes and updates as directed by the Founding Partner, including page edits, new content publishing, and site fixes.
• Troubleshoot basic website/IT issues and coordinate with developers or vendors when more advanced fixes are needed.
• Support the Founding Partner with day-to-day digital and administrative needs related to the firm’s web presence.
• Ensure the website is consistently functional, secure, and up to date.

SEO Strategy & Execution

• Develop, implement, and manage SEO strategies to increase organic search rankings and drive qualified website traffic.
• Conduct comprehensive keyword research and analysis to identify high-value opportunities aligned with the firm’s practice areas.
• Perform on-page and off-page SEO optimization, including meta tags, headers, URL structures, internal linking, and backlink building.
• Conduct regular technical SEO audits and resolve site issues such as crawl errors, page speed, mobile usability, and structured data.
• Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Develop SEO-optimized blog posts, landing pages, and practice area pages aligned with the firm’s brand voice.
• Track and report key SEO metrics including keyword rankings, organic traffic, bounce rates, and conversion rates on a regular basis.
• Stay current with Google algorithm updates, industry trends, and best practices.
• Manage and optimize local SEO efforts, including Google Business Profile, legal directory listings, and citation building.
• Identify and implement link-building opportunities through outreach, partnerships, and content marketing.
• Collaborate with marketing, business development, and leadership teams to align SEO goals with the firm’s growth objectives.
• Provide recommendations and support for paid search campaigns (PPC) as needed.

Maintain documentation of all SEO activities, strategies, and performance reports

Qualifications

Education & Experience

Education: Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred.

Experience:

• Minimum of 1–2 years of hands-on SEO experience with a proven, trackable record of measurable results.
• Hands-on experience managing and editing websites in WordPress, including making live/real-time updates.
• Demonstrated success in improving organic search rankings, traffic growth, and lead generation.
• Experience working in or with a law firm or legal services organization is a significant plus.
• Familiarity with legal content marketing and attorney directory optimization (Avvo, Justia, FindLaw, etc.) is highly desirable.

**Skills & Qu…