Manager, Retail Media Network - Calvin Klein

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The Retail Media Manager will lead Calvin Klein’s efforts across retail networks, with a primary focus on Amazon Ads products (Sponsored Ads, DSP, AMC, etc.) and Macy’s Media Network, to drive awareness, consideration, and conversion. This role reports into the Sr. Director of Paid Media and will collaborate closely with a variety of internal & external stakeholders including regional sales teams, integrated marketing, finance, media agencies, and Amazon and Macy’s directly.

What You’ll Do

• Own media execution for all Amazon channel media to drive awareness, consideration and conversion, in collaboration with internal media team, sales team, and external media agency
• Own media execution across Macy’s Media Network to drive awareness, consideration and conversion
• Manage forecasting and pacing, ensuring efficient use of media dollars across campaigns, seasons, and key retail moments (e.g., Prime Day, Black Friday)
• Leverage a combination of Sponsored Ads, DSP (including Streaming TV / Prime Video), and Amazon Marketing Cloud to optimize and measure media at each stage of the customer journey
• Report on key performance metrics. Support broader analytics and attribution projects that help Calvin Klein understand the impact of Amazon and Macy’s media across channels (integration on MMM platform)
• Implement testing across bid strategies, ad placements, creative, and audiences to identify winning tactics. Adopt a test and learn strategy for new Amazon Ads product releases
• Remain up-to-date on Amazon Ads and Macy’s trends and best practices. Maximize the relationship with Calvin Klein’s Amazon and Macy’s representatives by gaining early access to early applicable betas and features
• The ideal candidate may also manage additional retail media networks and / or additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)
• Maintain agency and vendor relationships, ensuring smooth campaign execution, clear communication, and on-time delivery
• Work directly with the Calvin Klein Sales team to build strategy and plans that support overarching revenue goals for the North American Amazon and Macy’s businesses

What You’ll Bring

• Hands-on experience building full funnel media plans to deliver revenue goals across Amazon and Macy’s
• Track record of scaling Amazon media campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution, and Amazon Marketing Cloud. Hands on keyboard experience is a must
• Experience managing Macy’s Media Network campaigns
• Deep understanding of how Amazon Ads and products work together to drive performance, as well as the ability to clearly model attribution across these products
• Highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results
• Experience collaborating with cross functional stakeholders (such as creative, product marketing, data analytics teams, as well as agencies and sales teams) to improve business outcomes
• Self-starter who is deeply curious about Amazon, MMN, and the broader retail media landscape
• Experience with additional growth marketing programs (Google, Meta, TikTok, affiliates, programmatic, etc.) and how to show attribution / measurement across all platforms

This position is not eligible for sponsorship. Pay Range:$104,500—$141,200

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includ…