Marketing Manager

Job Type

Full-time

Description Job Title: Marketing Manager

Department: Marketing

Location: Carmel, IN; Hybrid (2 days/ week in office)

Reports To: SVP, Marketing & Chief Executive Officer

Summary The Marketing Manager supports the consistency, quality, and execution of marketing across the portfolio, with a primary focus on social media oversight and brand alignment at the property level. This role ensures marketing efforts reflect established brand standards and resonate with each property’s target customer.

This individual leads brand and content audits, translates brand and customer insights into clear direction for property-level execution, and supports corporate marketing communications through content planning and coordination aligned with the company’s milestone-based framework.

This is a hybrid role, with the majority of time dedicated to marketing responsibilities and approximately 10–15 hours per week providing executive support to the CEO.

What You’ll Do: Social Media & Brand Execution

• Evaluate and monitor property-level social media accounts to ensure consistent brand representation, content quality and cohesion, and alignment with the target audience and leasing objectives
• Own performance of property-level social media channels, including engagement, growth, and content effectiveness, and adjust approach based on performance insights
• Define and provide direction for messaging, positioning, and content strategy to improve relevance, engagement, and alignment with target customer
• Ensure accounts maintain consistent posting cadence and align with current campaigns and priorities
• Guide and hold on-site teams accountable to social media best practices, brand voice, and content alignment
• Assist in development and coordination of corporate social media and marketing content, including drafting posts and ensuring alignment with brand standards, target audience, and current initiatives
• Maintain a centralized content calendar to track key marketing initiatives, milestones, and communications across channels

Brand Compliance & Customer Alignment

• Conduct routine audits of property-level marketing across social media, website listings (ILS, Google Business, property websites, etc.), and printed collateral and signage
• Translate established brand positioning and target customer insights into clear marketing direction for property teams, defining messaging, content themes, and execution guidelines across channels
• Set clear expectations and provide oversight for lifestyle photo and video shoots, ensuring model selection, environments, and overall execution align with brand standards and target customer positioning
• Evaluate brand adherence and alignment with the property’s defined target customer, documenting findings and driving issues through resolution
• Identify recurring gaps or inconsistencies and recommend actionable improvements to strengthen brand alignment and marketing effectiveness
• Establish and monitor key marketing performance metrics and provide recommendations to improve outcomes
• Serve as the day-to-day resource for on-site teams, providing guidance on brand standards, target customer alignment, and marketing execution best practices
• Ensure property-level and corporate marketing communications align with approved brand positioning, target customer strategy, and company communication standards

Executive Support

• Manage and coordinate the CEO’s calendar, including scheduling and prioritization of meetings and commitments
• Conduct brief daily check-ins with the CEO to review priorities, upcoming commitments, and key follow-ups
• Coordinate logistics and support planning for executive-level meetings and engagements, including internal strategy sessions, industry conferences, and select events (e.g., groundbreakings, topping-out events), ensuring readiness and effective execution
• Assist with travel coordination and related logistics for the CEO as needed
• Travel as needed to support select events, meetings, and engagements
• Maintain confidential documentation and executive records in a secure and organized manner
• Provide personal administrative support to the CEO as required
• Uphold Trinitas Core Values – Develop with Purpose & Passion, Act with Extreme Ownership, and Do The Right Thing
• Other duties as assigned

Who You Are:

• 3–5 years of experience in marketi…