Director, AI & Data Product

Who we are:

At Preferred Travel Group, we champion the power of travel to inspire meaningful connections and enrich lives around the world. As a global family of brands and programs representing the finest independent hotels and resorts, we are united by a shared belief in authenticity, collaboration, and the value of independent spirit. Our culture reflects our ideology in action: people first, relationships at the center, and a commitment to creating lasting impact for our partners, our global community, and one another. When you join Preferred, you become part of a purpose-driven organization where ideas are welcomed, growth is encouraged, and your work contributes to shaping the future of travel.

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Why this role matters:

We are looking for a visionary, data-driven AI and product leader to help shape the future of digital experiences across Preferred Travel Group’s global portfolio of independent luxury hotels. At PTG, the Digital Product organization is moving beyond traditional booking engines to create personalized, frictionless guest experiences that drive engagement, loyalty, and revenue. The Director of AI & Data Product will lead PTG’s AI and data product strategy, owning the AI roadmap for customer-facing digital experiences, driving Generative Engine Optimization initiatives, and delivering AI-enabled conversational experiences that better understand customer intent, remember user preferences, and enhance personalization. Working closely with IT, Data, Engineering, and AI teams, this leader will help define the future of PTG’s data platform architecture, governance, and activation strategy while ensuring that data and AI capabilities directly support business growth and customer value.

Success in this role comes from delivering AI-powered digital experiences that increase engagement, personalization, and conversion across PTG’s owned channels. The Director will establish a clear and scalable AI and data product roadmap, ensuring data and AI capabilities are effectively leveraged to enhance customer experiences, drive revenue growth, and support strategic business objectives

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What you’ll deliver:

• Generative Engine Optimization (GEO) & Search Defense
  • Architect and execute PTG’s GEO strategy, partnering with the Product Managers, stakeholders and IT resources. Drive LLM visibility for our hotels, offers, and loyalty program within the major LLMs.
  • Partner with the Content team to structure data specifically for AI ingestion and RAG architectures, including schema markup, structured content models, and entity disambiguation across the hotel portfolio.
  • Define and track GEO performance metrics, establishing PTG’s methodology for measuring AI-driven discoverability.
• Commercial Data Platform & CDP Ownership
  • Own the product roadmap for PTG’s customer data foundation and data as a product strategy, including understanding of a medallion architecture integrating booking, loyalty, clickstream, and marketing data.
  • Serve as the product owner of PTG’s Customer Data Platform (CDP), overseeing the unified member profile layer that consolidates identity resolution, behavioral signals, and loyalty data into actionable segments for marketing, personalization, and AI model grounding.
  • Define the data products with key stakeholders including Marketing and IT for gold-layer outputs that serve downstream consumers: campaign activation, revenue analytics, loyalty operations, and AI/ML feature pipelines.
  • Support data governance and privacy compliance for the commercial platform, including DPIA maintenance, PII handling standards, and vendor data processing agreements, prioritizing the needs of GDPR, CCPA, and hospitality-sector obligations.
  • Partner closely with IT, Data, Engineering, and AI teams to maintain the architectural boundary between the data product and IT infrastructure, while aligning platform design, governance, and downstream activation needs across each environment.
• AI Assistant Product Ownership
  • Own the roadmap and deployment of PTG’s AI chat interfaces and assistants across web and mobile, for both usability and structured zero-party data collection.
  • Integrate conversational interfaces with the loyalty platform and booking stack, enabling intent-driven recommendations, personalization and…