Sales Representative – Commercial Kitchen Design & Foodservice Equipment

Title: Sales Representative – Commercial Kitchen Design & Foodservice Equipment

Location: New York (NY) & New Jersey (NJ)

Employment Type: Full-time

About Us

At Kitchen Wholesale Market (KWM), our motto is “We Design. We Equip. You Excel.

We deliver end-to-end foodservice solutions—guiding commercial clients through every stage, from strategic layout design and virtual visualization walkthroughs to equipment sourcing, installation, and complete kitchen buildouts. Whether serving restaurants, hotels, healthcare facilities, schools, or institutional kitchens, we focus on delivering tailored setups that optimize workflow, speed, and profitability. We pride ourselves on hands-on service, long-term partnerships, and equipping foodservice operators with high-performance

tools and commercial equipment.

Job Summary

We are seeking an experienced, energetic, and motivated Sales Representative to join our dynamic team!

In this role, you will leverage your proven track record and deep knowledge of the Commercial Foodservice and Equipment industry to build strong customer relationships, promote our equipment and design services, and expand our market presence. Your expertise and exceptional communication skills will enable you to connect with restaurant owners, chefs, contractors, and kitchen operators to understand complex project requirements. You will deliver tailored equipment packages and layout solutions that drive revenue, streamline operations, and boost client satisfaction. This position offers an exciting opportunity to elevate your sales career in a fast-paced, high-growth environment.

Key Responsibilities

● Account Acquisition & Lead Qualification: Prospect new commercial kitchen accounts and

qualify project leads aligned with strategic growth goals through direct outreach, cold calling, site visits, and persistent follow-up.

●Relationship Management: Build and nurture strong, long-term relationships with key

decision-makers, including chefs, general managers, restaurant owners, general contractors, and facility managers.

●Consultative & Design Selling: Research client operational needs, space limitations, and workflow goals to consult on and present tailored equipment layouts and full kitchen solutions.

●Quoting & Proposal Generation: Utilize AutoQuotes (AQ) software to accurately build, manage, and present professional, timely equipment quotes, specs, and proposals to clients.●

●CRM Optimization & Tracking: Maintain accurate, up-to-date account records, active project pipelines, and customer data within our CRM system to streamline project management and forecast sales accurately.

●Market & Equipment Intelligence: Stay ahead of foodservice market conditions, product

innovations, competitor strategies, and manufacturer pricing to deliver value-added expertise to clients.

●Technical Consultation: Act as a subject matter expert answering customer queries regarding commercial equipment specifications, utility requirements, lead times, and application suitability.

●AR & Account Health: Collaborate with the credit department and clients to oversee accounts receivable, ensuring balances and terms are met properly.

●Territory Strategy & Reporting: Analyze weekly and monthly sales reports, track key pipeline

metrics, and manage special order/buildout requests to strategically grow your assigned territory.

●Continuous Development: Participate in ongoing equipment training sessions, manufacturer updates, and sales strategy meetings to maintain a competitive edge.

Qualifications & Requirements

●Proven Industry Experience: Demonstrated success in B2B outside sales or business

development within the commercial foodservice equipment, kitchen design, or restaurant supply sectors.

●Software & Tech Proficiency: Proficiency in AutoQuotes (AQ) software to produce detailed

equipment quotes and specs quickly. Hands-on experience with CRM platforms for pipeline

tracking and project management. Working knowledge of Microsoft Office (Excel, Word, Outlook).

●Account & Territory Management: Strong time-management and organizational skills, with a proven ability to handle multiple commercial projects simultaneously, conduct territory planning, and manage long sales cycles.

●Sales & Technical Aptitude: Proven track record in B2B prospecting, cold calling, and consultative selling. Ability to read spatial layouts/blueprints and understand commercial kitchen workflow needs is a major plus.

●Communication & Profes…