Graphic Design Specialist II

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

300 East River Rd, Rochester, New York, United States of America, 14623

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

100006 Ofc Sr Vice Pres Advancement

Work Shift:

UR - Day (United States of America)

Range:

UR URG 108 H

Compensation Range:

$25.14 - $35.24

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

The Graphic Design Specialist activates the University’s brand and develops a visual language for Advancement programs and partners—including the Office of the Senior Vice President, Events and Donor Engagement, Alumni Relations, Annual Giving, Major Gifts, and Gift Planning—as well as departments and divisions across the institution— including the Office of the President, all undergraduate, graduate, and professional schools, and the Medical Center. The Graphic Design Specialist authors and maintains content, design, photographic imagery, illustrations, and multimedia to support the organization’s identity and strategic plan goals. Applies storytelling and design fundamentals to conceive overall concept, tone, voice, look, and feel of each project across all related tactics in both traditional and digital media, consistent with overall messaging and visual identity. Designs the layout of publications, special event invitations and programs, signage, packaging, presentations, illustrations, posters, graphs, charts, infographics, animated GIFs, and more. The Graphic Design Specialist plays a key role in building the University’s strategic creative and marketing infrastructure and understands audiences, channels, and how to distribute content, with demonstrated knowledge of social networks, new-media, and traditional print outlets.

ESSENTIAL FUNCTIONS

Graphic design and creative solutions:

• Produces custom creative solutions for strategic communications initiatives and enterprise programs. Devises scalable graphic design and multimedia tactical solutions and toolkits for strategic partners across the university.
• Transforms ideas, concepts, information, and data into concrete, appealing, easy-to-understand visual communications. Develops and delivers solutions that meet client objectives.
• Coordinates and art directs select photoshoots in collaboration with communications colleagues and University partners.
• Edits tactics and treatments for message, audience, and channel.
• Uses the principles of visual storytelling and effective design techniques for composition, color, and typography to produce designs and creative output. Creates multimedia design assets for use across a variety of platforms, including Facebook, YouTube, Instagram, and other web and social channels.
• Packages and provides optimized content and designs for use by external vendors and media outlets and coordinates with outside vendors, producers, and contractors on technical needs for support, as needed. Maintains and evolves digital media asset libraries and archives.

Project management:

• Manages multiple assigned projects simultaneously—from intake through delivery. Assists in setting and adjusting schedules, tracks and reports on progress, liaises with external contractors and vendors, ensures successful delivery, and archives work. Presents work for approval and ensures high quality and client satisfaction.
• Works directly with members of the Creative, Marketing, Digital, and Strategic Communications teams to ensure projects remain within budget and are completed on time, while maintaining the highest possible level of quality. Works with the Director of Creative Strategy to ensure all facets are in keeping with the University’s brand identity and are visually effective.
• Manages and organizes an archive of photo…