eLearning Instructional Designer and Developer

About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

The ANA provides many benefits to its members, including best-in-class training led by the Marketing Training & Development Center(MTDC). As an eLearning Instructional Designer and Developer you will be a key contributor to this training by helping to advance and innovate the on-demand training program which currently includes close to 100 courses, certificate programs, and a certification program. This role is a full-time hybrid (position based in the New York, N.Y. headquarters).

Location
New York City

About the Position
Join the skilled ANA MTDC team delivering top-tier self-paced learning to leading organizations worldwide. We are seeking an experienced eLearning Instructional Designer and Developer (IDD) to both design and develop interactive eLearning course experiences. Development will be your primary responsibility, and instructional design will be your secondary responsibility. As an instructional designer, you will help identify content needs, build a pipeline of design and development projects, work with subject matter experts to develop/update/redesign instructional materials based on proven instructional design methods, and collaborate with course developers. As a course developer, you will be very skilled in technical course development and convert instructional materials into interactive/engaging courses using various course authoring software, platforms for AI-generated content and videos, visual/graphic design tools, and audio/video software.

What You Will Be Doing
The following are the primary responsibilities for this position as an instructional designer and course developer:

Instructional Designer (approximately 30% of your time, subject to change based on business needs):

• Creating, managing, and maintaining the scope of the course design and development projects
• Identifying marketing industry learning needs and on-demand channel gaps for course development projects

• Identifying and working with subject matter experts on the on-demand course projects and keeping the course development pipeline filled on an on-going basis

• Refining supportive course design processes and templates for subject matter experts
• Following established eLearning design and development standards/guidelines, while continually enhancing them with innovative approaches
• Designing instructional materials with subject matter experts that will deliver engaging and interactive eLearning courses with multiple lessons, case studies, activities, knowledge checks, downloadable tools, and assessments
• Designing new microlearning courses and AI-generated course learning experiences
• Creating eLearning activities that provide practical learning application and enhance retention
• Developing storyboards, video scripts, and audio scripts for course development
• Applying knowledge of copyright and intellectual property guidelines for eLearning
• Collaborating with course developers on the vision for eLearning courses and providing guidance for compelling learning experiences and outcomes

Course Developer (approximately 70% of your time, subject to change based on business needs):

• Building, redesigning, and/or updating SCORM compliant courses using course authoring tools, primarily Storyline 360, RISE, and other platforms (e.g., HeyGen) that use AI to …