Digital Marketing and content writer

Purpose of the role

Owns paid media, organic digital and content writing across the group’s properties and channels. This is the highest-leverage role for AI, combining performance marketing with the written word. Paid media moves into this role from IT, so the function sits inside marketing where it belongs.

Key responsibilities

• Plan and run paid media across search, social and marketplaces, for both B2C demand and B2B lead generation.
• Write and adapt content across the business units, working to the brand voice and the prompt library.
• Own organic and SEO performance across the group’s web properties.
• Run the social content calendars in line with the per-language, culturally owned model the group has adopted, coordinating local adaptation rather than relying on one translated feed.
• Own marketplace content and conversion on the commerce platforms in use for the food and B2C lines.
• Report on spend, lead cost and quality, and content performance.

Experience and skills

• A genuine hybrid of performance marketing and copywriting, not one with a token amount of the other.
• Hands-on experience running paid campaigns and reading the numbers.
• Strong writing in English, with Marathi or Hindi a clear advantage given the farmer and trade audiences.
• A feel for agri-input, food or FMCG audiences.

AI and tools fluency

• Fluent in the AI content stack and the prompt library, using them to lift output volume and consistency.
• Understands that AI raises the floor and the pace, while the brief, the judgment and the final edit stay human.

Pay: From ₹25,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Nashik, Maharashtra (Nashik): Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Master’s (Required)

Experience:

• Digital marketing : 2 years (Required)
• Content creation: 2 years (Required)

Work Location: In person