DTC/P AA & AI, Data Analyst

Job Title DTC/P AA & AI, Data Analyst

• Location: Morristown, NJ

About The Job At Sanofi, were committed to providing the next-generation healthcare that patients and customers need. Its about harnessing data insights and leveraging AI responsibly to search deeper andsolve healthcare challenges and unmet needs soonerthan ever before.

Join the Digital Global Business Unit focused on delivering the best-in-class personalized digital experience to customers and patients powered by data-driven decisions. This role will focus specifically on the digital experience of consumers and/or patients who could benefit from Sanofi specialty therapies. As part of the DTC/P Advanced Analytics & AI team, you will work with the Product Line Owner, the Activation Product Owner, the Insights and Measurement Product owner as well as other stakeholders to be accountable to support activities such as audience activation, media and campaign measurement support, and data operations activities.

Join the digital engine driving Sanofis transformation - where AI, automation, and bold experimentation power faster science and smarter decisions. Here, youll help build the first biopharma company powered by AI at scale.

About Sanofi Were an R&D-driven, AI-powered biopharma company committed to improving peoples lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve peoples lives.

Main Responsibilities As the DTC/P Data Analyst you will support the:

• Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business
• Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle.
• Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives.
• Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy for platform use cases.
• Activate Use Case audiences to publisher platforms and ensure successful activation.
• Support the agile pod Use Case development teams by participating in segmentation, test & control, and final audience builds.
• Provide data quality control testing and insight upon various data feeds ingested into the DTC/P platform.
• Reporting & Visualization: Support and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends.
• Support the DTC/P Insights and Measurement Product Owner through data mining and data insights for AdHoc project requests.
• Help standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
• Promote architectural consistency and usability standards; define and execute test cases

Additionally, You Will Take An Active Role In Supporting

• Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPIs, reporting insights, and dashboard designs.
• Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance.

The Ideal Candidate Will Possess

• A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions
• Extensive experience of digital media audience activation and measurement reporting.
• Experience with interacting with digital media publisher data, audience data, and onboarding data consumption layer ready data.

About You Basic Qualifications:

• Bachelors degree in any domain. Master’s a plus.
• Minimum of 5+ years of experience in data analytics and/or digital media analytics or related roles.
• Familiarity with descriptive and predictive analytics.
• Proficiency with business intelligence tools like Tableau, Power BI for creating dashboards and visualizations.
• Experience with data visualization libr…