Senior UI/UX Designer, Ecommerce

About Softline Solutions

Softline Solutions is a brand and creative agency that partners with a portfolio of consumer brands, building, growing, and scaling them across digital and physical channels. Our teams are embedded with each brand, operating less like a traditional agency and more like an in-house creative and commerce function with a wider bench behind it.

This role sits within the Brio account, one of our flagship brand partnerships and the primary focus of our ecommerce design investment. When you’re hired here, you’re a Softline employee working deeply inside a single brand. You get the focus and ownership of an in-house role with the support of a broader agency team behind you.

The Role

We’re hiring a Senior UX Designer who can see under the hood. Someone who understands how a paid social click differs from an organic search landing, how a store visit changes what a customer already knows, and how all of those entry points converge on experiences that need to work. You’ll own the UX design of Brio’s ecommerce experience, thinking through the full customer journey, building a scalable design system behind the scenes, and continuously improving experiences using data and research.

You’ll report directly to the Design Lead, Ecommerce, who sets the vision and strategy for the experience. This is a close partnership: you’ll work alongside the Design Lead to execute that vision at a high level of craft and help evolve the strategy as the experience grows. This is a high-ownership IC role. You’re expected to bring your own thinking, proactively identifying the experience problems worth solving, not just responding to incoming briefs. You’ll move fast, work through the details, and hold both the macro and the micro at the same time.

What You’ll Do

• Own end-to-end UX for Brio’s most critical ecommerce surfaces, including landing pages, product detail pages, and conversion-focused experiences
• Understand how paid, organic, email, and in-store channels shape the digital experience and design with that full ecosystem in mind, not just the screen in front of you
• Design and evolve a scalable Figma component library built for accurate implementation, easy extension, and fast iteration without breaking consistency
• Lead research and synthesis: run user sessions, analyze behavioral and performance data, and use evidence to make the case for design changes
• Map and improve customer journeys across the funnel, identifying where different audience contexts create friction or opportunity
• Partner with ecommerce PMs and engineers on A/B tests: write the hypothesis, design the variants, QA implementation, and interpret results into concrete next steps
• Maintain and improve Brio’s design system, propose new components, deprecate stale patterns, and protect implementation fidelity post-handoff
• Move fast when the pace demands it and iterate without losing craft

What We’re Looking For

• 5+ years of UX or product design experience, with a portfolio demonstrating complex customer journeys and high-quality digital product work
• The ability to work at both levels: big-picture journey thinking and high-craft execution at the micro level, both need to show in your portfolio
• Strong design systems thinking — you understand how today’s component decisions affect implementation quality and scalability a year from now
• Real understanding of how paid, organic, email, and in-store channels create different user contexts and what that means for experience design
• Analytical fluency: you’re comfortable with GA4, Shopify Analytics, Hotjar, or similar, and you can translate performance data into a design decision, not just a data point
• A genuine problem-framing instinct: you push back on briefs, ask why before what, and bring structure to ambiguous problems before opening Figma
• Figma proficiency including component architecture, auto-layout, variants, and developer handoff workflows

Nice to Have

• Ecommerce or DTC consumer brand experience, especially within health and wellness, lifestyle, or CPG
• Shopify Plus knowledge including themes, Liquid, and platform capabilities and constraints
• A/B test ownership where you wrote the hypothesis, not just designed the variant
• Experience building or scaling a lightweight research practice in a resource-constrained environment
• Klaviyo or email design systems experience

The pay range for this role is:
110,000 - 145,000 USD pe…