Digital Marketing Expert (Performance Marketing & Creative Strategy)

The Digital Marketing Expert will be responsible for planning, executing, managing, and optimizing paid and organic digital marketing campaigns for Blu Sky VA LLC and its clients.

This role requires a marketing professional who combines creativity with analytical thinking and has a strong understanding of digital advertising, social media, search engine marketing, platform algorithms, consumer behavior, and performance analytics. The ideal candidate should be comfortable managing multiple client accounts while continuously testing new strategies, leveraging AI-powered marketing tools, adapting to platform updates, and improving campaign performance through data-driven decision-making.

Key Responsibilities

1. Paid Advertising & Campaign Management

• Develop, launch, and optimize paid advertising campaigns across:

i. Meta (Facebook & Instagram

ii. Google Ads

iii. LinkedIn Ads

iv. TikTok Ads

v. Microsoft Ads (preferred)

YouTube Ads

• Build full-funnel marketing campaigns focused on brand awareness, lead generation, conversions, and customer retention.
• Conduct audience research and create effective targeting strategies.
• Manage advertising budgets efficiently to maximize Return on Ad Spend (ROAS).
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Continuously optimize campaigns based on performance metrics.
• Scale successful campaigns while maintaining cost efficiency.

2. Social Media Marketing

• Develop and execute social media marketing strategies aligned with business objectives.
• Plan and manage content calendars.
• Create campaigns that increase engagement, followers, and brand awareness.
• ·Understand platform-specific best practices for Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
• Recommend content formats that perform best based on algorithm behavior and audience trends.

3. Search Engine Marketing (SEM)

• Manage Google Search, Display, Performance Max, Demand Gen, Shopping, and YouTube campaigns.
• Conduct keyword research and competitor analysis.
• Write compelling ad copy that improves click-through and conversion rates.
• Improve Quality Scores and campaign efficiency.
• Monitor search trends and identify new growth opportunities.

4. Creative Design & Content Development

• Design high-performing ad creatives using Canva and/or Adobe Creative Suite.
• Create engaging graphics, banners, carousels, social media posts, and marketing collateral.
• Develop short-form video content for digital advertising campaigns.
• Collaborate on landing page visuals and marketing assets.
• Maintain consistent branding across all campaigns and client accounts.

5. Platform Algorithms & Marketing Innovation

• Maintain a strong understanding of how social media and search engine algorithms impact campaign performance.
• Stay updated on algorithm changes across Meta, Google, LinkedIn, TikTok, YouTube, and other advertising platforms.
• Leverage new platform features, AI-powered advertising tools, automation capabilities, and audience optimization techniques to improve campaign results.
• Recommend algorithm-friendly content strategies that improve both paid and organic performance.
• Identify opportunities to capitalize on emerging marketing trends before competitors.

6. Analytics & Performance Reporting

• Monitor campaign performance using:

i. Google Analytics 4 (GA4)

ii. Google Ads

iii. Meta Ads Manager

iv. Google Tag Manager

v. Looker Studio

vi. Microsoft Clarity (preferred)

• Track and report on key performance metrics including:

i. Return on Ad Spend (ROAS)

ii. Cost Per Lead (CPL)

iii. Cost Per Acquisition (CPA)

iv. Cost Per Click (CPC)

v. Click-Through Rate (CTR)

vi. Conversion Rate

vii. Customer Acquisition Cost (CAC)

• Prepare weekly and monthly reports with actionable insights and recommendations.
• Present campaign performance and strategic recommendations to management and clients.

7. Marketing Strategy

• Develop digital marketing strategies tailored to client objectives.
• Conduct competitor research and market analysis.
• Recommend marketing channels based on campaign goals and budget.
• Identify growth opportunities through experimentation and data analysis.
• Collaborate with designers, content creators, developers, and account managers to deliver integrated marketing campaigns.

Required Qualifications

• Bachelor’s degree in marketing, Business, Communications, or…