Senior Product Designer, Copenhagen

Join Vivino, the world’s leading community-driven e-commerce platform, powered by personalisation, with over 75 million community members, as a Senior Product Designer in Copenhagen. Embrace the opportunity to shape the wine-buying experience for millions of passionate wine lovers by leveraging your expertise in digital consumer products.

Your chance to create exceptional user experiences and interfaces that 75 million community members love to use
As part of our Design department, you will be collaborating closely with cross-functional teams to transform Vivino’s value proposition and build user confidence through technology. With a focus on strategic, insight-driven design and an eye for detail, you will continuously iterate and improve experiences that align with Vivino’s brand vision.

Based in Copenhagen, Denmark, and temporarily reporting to our CPO, you will work closely with our Design and Engineering team, as well as our Senior Product Managers (among other key stakeholders). As our Senior Product Designer, you will shape customer-focused product development, directly addressing our most significant strategic touchpoints across the wine journey.

More specifically, you will be responsible for the following:

• Lead the end-to-end design process, from ideation to execution, across new and existing features, always in service of clear user goals.
• Explore, prototype, and ship new functionality, running experiments to learn quickly and improve what we build.
• Create and refine product flows that strengthen the connection between free and premium users, helping them understand Vivino’s value at every stage.
• Translate complex data, behavioural insights, and research findings into clear, emotionally resonant, and measurable product experiences that create meaningful outcomes.
• Produce high-quality wireframes, prototypes, and high-fidelity designs that communicate both technical functionality and narrative intent.
• Participate in design critiques, sharing constructive feedback and helping raise the overall craft, impact, and clarity of Vivino’s product design.

Collaborative, valuing teamwork, constructive critique, and cross-functional alignment
Success in this role means transforming our strategic focus areas into valuable user experiences. Throughout your time at Vivino, you will have shipped delightful, habit-forming experiences that increase engagement and retention. You will have moved fast through ambiguity, turning rough ideas into shipped, polished features on iOS and Android. Your care for craft and consistency will have raised design quality across teams, helping Vivino feel not just functional, but like a trusted companion for everyone who loves wine.

While we prefer not to confine anyone to rigid categories, we believe you will thrive and succeed in this position if you take ownership of your work, think strategically, and build alignment through collaboration. You are user-first, designing with deep empathy and a holistic understanding of user behaviour and motivation. You are curious and excited about how AI is changing the way we build products, not just as a tool you use, but as a way to work faster and smarter. As a passionate designer, you bring clarity, emotion, and a compelling narrative to every product interaction.

Furthermore, we would think you can demonstrate the following:

• Experience designing consumer digital products, including shipping native iOS and Android apps.
• Demonstrated success designing for complex user flows within freemium, subscription, or loyalty-based products.
• A strong professional portfolio showcasing UX/UI excellence and clear evidence of measurable business or engagement impact.
• Fluency in Figma and modern prototyping tools.
• Familiarity with user testing, interviews, experimentation, and A/B testing — and a track record of using what you learn to inform design iteration.
• Curiosity about using AI to explore ideas, prototype faster, and evolve design systems — hands-on experience designing AI-powered user experiences is a plus.

Even if you do not feel you meet every single requirement listed, we encourage you to apply if you feel passionate about maintaining high design quality and consistency across platforms while actively contributing to Vivino’s evolving design system.

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take…