Senior Content Writer

Role: Senior Content Marketer

Experience: 5–9 Years

Location: Delhi | Full-time

Role Overview

We’re looking for a Senior Content Marketer who can own content execution while helping build and scale Griphic’s content engine.

You’ll work closely with founders, product, design, and marketing teams to transform complex ideas into compelling content that educates the market, builds credibility, and supports business growth.

This isn’t a role where you’ll simply execute content requests.

We’re looking for someone who can think, write, and take ownership.

You’ll be comfortable operating with:

• Direction, not micromanagement
• Ownership, not task-taking
• Quality, not quantity

What You’ll Do

1. Own Content Output

Create high-quality content across multiple formats, including:

• Founder and brand LinkedIn content
• Blogs and long-form articles
• Case studies
• Website and landing page copy
• Email campaigns and outreach sequences
• Product messaging
• Thought leadership content

Take inputs such as notes, meetings, research, and conversations, and transform them into publish-ready content with minimal supervision.

2. Contribute to Digital Campaigns

Support ongoing marketing initiatives by creating content for:

• Organic campaigns
• Paid campaigns
• Landing pages
• Ad copy
• Email campaigns
• SEO-driven content

Always think in terms of:

• Audience relevance
• Clarity of communication
• Business objectives
• Conversion intent not just engagement

3. Scale Content Through Repurposing

Maximize the impact of every content asset.

For example:

• One blog → Multiple LinkedIn posts
• Case study → Social media series
• Webinar or podcast → Articles and social content
• Research → Downloadable resources

Maintain consistency across formats without repetition fatigue.

4. Own Content Operations

Manage the complete content workflow, including:

• Editorial calendar
• Content pipeline
• Drafts and revisions
• Publishing timelines
• Content quality and consistency

Ensure projects move forward without constant follow-ups.

5. Collaborate Across Teams

Work closely with:

• Founders
• Product Team
• Design Team
• Digital Marketing
• Business Development
• Research Team

Strong content comes from strong collaboration.

What We’re Looking For

Core Skills

• Exceptional writing and editing skills
• Ability to simplify complex technical concepts
• Strong research and analytical thinking
• Experience writing for B2B audiences, founders, and decision-makers
• Strong storytelling ability
• Excellent attention to detail
• Ability to manage multiple content projects simultaneously
• High ownership and accountability
• Comfortable working in a fast-moving startup environment

Experience

• 5–9 years of experience in Content Marketing, B2B Marketing, SaaS, AI, Enterprise Software, Consulting, or Deep-Tech.
• Experience building content strategies and executing them across multiple channels.
• Familiarity with SEO fundamentals and content optimisation.
• Experience creating founder thought leadership is a strong advantage.

Why This Role Matters

We’re increasing our investment in digital marketing and thought leadership.

That means:

• More campaigns
• More products
• More research
• More opportunities to build category-defining content

This role is central to ensuring we scale our content efforts without compromising on quality, clarity, or consistency.

What You’ll Get

• Opportunity to work directly with founders.
• High ownership from day one.
• Exposure to cutting-edge AI and deep-tech products.
• Freedom to experiment with ideas and formats.
• A collaborative, research-driven culture focused on learning and innovation.
• The chance to shape the voice of multiple technology brands.

About Griphic

Griphic is founded by IIT Delhi engineers with a vision to enrich lives through technological innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, XR developers, and software engineers. Backed by SKETS Studio (700+ professionals specializing in BIM, architecture, VR, and 3D visualization), we are building the next generation of AI-powered and immersive digital products.