Content Writer and Editor

About The Luxury Florets

The Luxury Florets is an ultra-premium luxury floral gifting and celebration house. We specialize in high-end floral designs, bespoke room decors, and curated experiential gifting packages for an elite, high-net-worth clientele. We believe that luxury is felt through details, and we are looking for a wordsmith who can translate the beauty of our physical experiences into compelling, high-converting digital copy.

The Role & What You’ll Do

As our Content Writer, you will be the absolute custodian of our brand voice. You will write copy that evokes emotion, builds deep aspiration, and seamlessly drives premium e-commerce conversions. From romantic product descriptions for our signature boxes to sophisticated B2B pitches on LinkedIn, your words will define how the world reads our brand.

• E-Commerce Copywriting: Draft highly compelling, elegant product descriptions for our online catalog and upcoming interactive product customizer. You will articulate the craftsmanship behind every premium arrangement and high-ticket decor package.
• Website & UX Copy: Write clean, punchy copy for website banners, landing pages, landing checkout micro-copy, and automated user journeys within our Shopify Prestige theme.
• SEO & Editorial Content: Research and write high-quality, SEO-optimized blog posts around luxury lifestyle, event styling trends, wedding decor themes, and high-end gifting guides to drive organic search traffic.
• Email & WhatsApp Campaigns: Craft sophisticated copy for our weekly VIP email newsletters, promotional marketing campaigns, and exclusive WhatsApp broadcast announcements.
• Omnichannel Support: Collaborate closely with the Social Media Manager to refine video scripts (Reels), write corporate brand updates for LinkedIn, and draft professional PR or communication templates.

Required Skill Set & Experience

• Luxury / Premium Writing Experience: 1+ years of professional content writing experience, preferably with a premium D2C brand, high-end lifestyle publication, hospitality group, or creative agency (Writing portfolio required).
• Versatile Brand Voice: Ability to shift effortlessly between romantic, emotional storytelling (for consumer gifting) and polished, authoritative elegance (for B2B corporate partnerships).
• E-Commerce & SEO Fluency: Strong understanding of Search Engine Optimization (SEO) keywords, metadata structure, and how to write copy that ranks without losing its premium, luxury appeal.
• Flawless Grammar & Editing: Impeccable command of the English language with a sharp eye for self-editing, structure, and pacing.
• Collaboration Savvy: Experience working directly alongside graphic designers and developers to match layout designs with precise character counts.

The Qualities We Value Most

• Emotional Intelligence: You understand the psychology of gifting. You know exactly how to write a caption for a 1st anniversary room decor vs. a corporate milestone celebration.
• Meticulous Research Habits: You don’t just write generic text; you deep-dive into flower meanings, fabric textures, and design aesthetics to make your articles highly valuable.
• Respect for Timelines: You understand that seasonal campaigns (like Valentine’s, Diwali, or wedding seasons) wait for no one, and you deliver clean drafts on schedule.

Pay: ₹15,000.00 per month

Work Location: In person