Emotional Content Writer

Company Description Cloutaura is an India-based influencer marketing platform that helps brands discover, evaluate, and collaborate with creators using transparent performance signals and structured insights. Instead of focusing only on follower count, Cloutaura prioritizes real engagement, consistency, audience response, creator credibility, and skill-based visibility. With AI-powered Skill Scores, verified creator profiles, performance rankings, and a direct brand-creator marketplace, the platform enables brands to confidently identify campaign-ready creators. Cloutaura is designed for India’s fast-growing creator economy, supporting micro-influencers, emerging digital talent, and regional creators seeking authentic engagement opportunities. The company’s mission is to build a fair, transparent ecosystem where creators can grow and brands can plan campaigns with greater trust and clarity.

Role Description The Emotional Content Writer will create emotionally resonant, brand-aligned content that speaks to both creators and brands across Cloutaura’s digital touchpoints. In this full-time role, located on-site in New Delhi, the writer will develop copy for web pages, landing pages, blogs, social media, email campaigns, and product interfaces that reflect the values of transparency, fairness, and creator-first growth. Day-to-day responsibilities include researching creator economy trends, understanding user pain points, crafting narratives that foster trust and connection, and adapting tone for different audiences and channels. The Emotional Content Writer will collaborate closely with marketing, product, and design teams to turn complex platform features into relatable, emotionally compelling stories. The role also involves revising and proofreading content, maintaining a consistent brand voice, and contributing ideas to broader content strategy and campaigns.

Qualifications

• Strong Web Content Writing and Writing skills, with the ability to craft clear, engaging, emotionally impactful narratives for digital platforms.
• Experience with Content Strategy and Research to plan content that aligns with brand goals, audience needs, and trends in the creator and influencer marketing space.
• Excellent Proofreading abilities and attention to detail to ensure accuracy, consistency, and quality across all content.
• Ability to write empathetic, inclusive, and gender-neutral content that resonates with diverse communities and audiences.
• Comfort collaborating with cross-functional teams (marketing, product, design) and incorporating feedback in a fast-paced environment.
• Strong command of written English; familiarity with the Indian creator economy, social media platforms, and influencer marketing is an advantage.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field preferred, or equivalent practical experience.