AI Creative

Company Description At Publicis Groupe Belgium we are driven by the Power of One. That’s our raison d’être: to make brands relevant and interesting to people, to touch them and influence their behavior, to grow the business of the brands we work for. More than 200 diverse bright experts are organized in 4 interconnected métiers (strategy & data, creative experiences, media activation, and production) and are the drivers of our collective creativity. And ow, yeah, it’s “Groupe” with an “e”. With our group’s roots in la douce France you can expect loads of Liberté, Curiosité and Créativité.

Overview We are looking for a highly creative AI-native talent who is passionate about shaping the future of visual storytelling through Generative AI. As an AI Creative, you will explore, create and develop cutting-edge visual concepts, campaigns and content using the latest GenAI technologies across image, video and motion. You will collaborate closely with Creative Directors, Art Directors, Designers and Production teams to transform ideas into innovative, visually striking and scalable creative outputs. Beyond execution, you will actively contribute to pushing creative boundaries, experimenting with new workflows, tools and AI capabilities to help evolve the future of creative production within Publicis Production.

Responsibilities

• Develop innovative visual concepts using GenAI tools.
• Create high-end AI-generated visuals, motion and video content for campaigns, social media, digital experiences and brand content.
• Explore and experiment with emerging AI tools, workflows and creative technologies.
• Translate briefs and creative ideas into compelling AI-driven visual executions.
• Combine creative intuition with advanced prompting techniques to achieve strong artistic and brand-consistent outputs.
• Collaborate with Creative Directors and Designers to enhance and elevate campaign ideas through AI.
• Build visual worlds, moods, aesthetics and storytelling systems using GenAI.
• Contribute to the development of AI creative methodologies, workflows and internal inspiration libraries.
• Stay ahead of trends in GenAI creativity, visual culture, design, motion and digital innovation.

Qualifications Required Experience

• 5+ years in creative roles such as Art Direction, Design, Motion Design, Digital Creation, Creative Technology or related creative fields.
• Strong hands-on experience with GenAI image and/or video tools (Runway, Veo, Kling, Freepik, ComfyUI, Flux, Stable Diffusion, etc.).
• Strong creative eye and understanding of composition, aesthetics, storytelling, visual culture and branding.
• Ability to move quickly from idea to visual exploration.
• Experience creating AI-enhanced campaign visuals, social content, motion or storytelling assets.
• Curiosity and passion for emerging technologies and AI-driven creativity.
• Comfortable working in a fast-evolving creative environment.
• Experience with motion, editing or 3D is a plus.
• Knowledge of prompting, workflows, fine-tuning or AI pipelines is a plus.

Soft Skills

• Highly creative and curious mindset
• Strong visual sensitivity and trend awareness
• Experimental and innovation-driven mentality
• Positive collaborative attitude
• Agile and solution-oriented
• Passionate about the future of creativity and technology

Additional Information Why Join Us? At Publicis Production, we believe AI is not replacing creativity, it is expanding it. You will join a multidisciplinary team combining creativity, craft, technology and innovation to shape the next generation of content creation at scale. This is an opportunity to work on ambitious international brands while helping redefine the future of creative production.

What can you expect?

• A key position in a resourceful and people obsessed organization.
• Ambitious clients in the middle of their business transformation.
• A competitive salary and benefits program.
• An inclusive organization that recruits, employs, trains, compensates, and promotes regardless of color, religion, national origin, sex, gender identity or expression, sexual orientation, disability, age,…
• A “great place to work” in the Manhattan Center, a modern building located right in the heart of Brussels and easily accessible by all means of transport. Our offices are set in an inspiring, future‑proof environment, certified as one of the world’s top 5% green buildings, reflecting our strong commit…