Marketing & Creative Design Manager

Position Summary

The Marketing & Creative Design Manager is a junior-level position within the Marketing team responsible for the creative development, production, and execution of marketing materials across the company’s hospitality portfolio, including Club Quarters Hotels, Sherry Frontenac Oceanfront Hotel, and Rusk House.

This role owns the design, content development, and distribution of email marketing campaigns while serving as the primary creative resource for hotel operations, sales, and marketing teams. The position also oversees social media management for Sherry Frontenac Oceanfront Hotel and manages the agency relationship for Rusk House’s social media strategy.

The Marketing & Creative Design Manager will support brand storytelling through creative design, digital marketing, photography, content creation, and marketing communications while ensuring consistency across all guest-facing touchpoints.

The ideal candidate is a highly organized, creative individual with strong graphic design skills, excellent attention to detail, outstanding writing abilities, and the capacity to manage multiple projects in a fast-paced hospitality environment.

Key Responsibilities

Email Marketing & Communications

o  Own the end-to-end production of email marketing campaigns for Club Quarters Hotels, Sherry Frontenac Oceanfront Hotel, and Rusk House.

o  Design and develop branded email newsletters and promotional campaigns.

o  Write, edit, and proofread email content in partnership with the Corporate Marketing team.

o  Build, test, schedule, and distribute emails through the company’s CRM/email marketing platform IRU.

o  Coordinate content and creative with internal stakeholders to ensure timely execution.

o  Maintain the editorial and promotional email calendar.

o  Monitor campaign performance and recommend strategies to improve engagement, open rates, and conversions.

Creative Design

o  Design compelling marketing collateral across print and digital platforms.

o  Create brochures, sales collateral, presentations, one-sheets, flyers, advertisements, promotional materials, digital assets, social media graphics, and branded templates.

o  Develop creative assets supporting hotel promotions, seasonal campaigns, events, and corporate initiatives.

o  Produce marketing materials for Club Quarters Hotels, Sherry Frontenac Oceanfront Hotel, and Rusk House while maintaining each brand’s visual identity.

o  Design creative assets for digital advertising, website updates, presentations, internal communications, and marketing campaigns.

o  Support brand storytelling through strong visual concepts, typography, layout, imagery selection, and creative execution.

Hotel Operations Creative Support

o  Serve as the primary creative resource for operational design needs across the hotel portfolio, including but not limited to: signage, Innspire screen content, In-room collateral, guest communications, templates and brand operational materials.

Sales Creative Support

Sherry Frontenac Oceanfront Hotel & Rusk House

o  Design and update sales collateral for Sales and Business Development teams.

o  Create presentations, fact sheets, sales brochures, promotional flyers, media kits, branded templates, and proposal materials.

o  Support hotel teams with customized creative materials for client presentations, partnerships, group sales, weddings, and special events.

o  Assist in developing marketing materials that support revenue generation and business development initiatives.

o  Support the creation of property-specific materials that showcase hotel offerings, experiences, and event opportunities.

Social Media Management

Sherry Frontenac Oceanfront Hotel

o  Own the day-to-day management of the hotel’s Instagram and Facebook channels.

o  Develop and maintain the social media content calendar.

o  Create engaging social media content, including graphics, captions, Stories, Reels, and promotional assets.

o  Coordinate with hotel leadership to highlight events, promotions, restaurant offerings,        guest experiences, and seasonal programming.

o  Publish content, monitor engagement, respond to comments and direct messages as appropriate, and foster community engagement.

o  Track performance metrics and provide monthly reporting with recommendations to improve reach, engagement, and audience growth.

o  Stay current on social media trends and recommend new content ideas and best practices.

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