Marketing Assistant

About the Boat Race Company Ltd (BRCL)

The Boat Race is an annual rowing competition between the University of Oxford and the University of Cambridge. First held in 1829, it is one of the oldest and most prestigious sporting events in the world, drawing a large audience both in person and via broadcast.

Role Overview

We are seeking an organised and proactive part-time Marketing Assistant to provide comprehensive marketing and communications support in delivering a year-round campaign to market The Boat Race and its associated events. This role would be part-time (2.5 days a week) year round, rising to full-time (5 days a week) for the period of 10 weeks (8 February 2027 – 23 April 2027), to cover the run up to the race (11th April 2027) plus immediately afterwards.

This role will involve delivering a communications strategy to market the Boat Race to new and existing fans along with administrative support for ongoing marketing and communications activity. This role will work very closely with all members of our small, dedicated team.

Key Responsibilities

Marketing

· Assist with delivery of the marketing plan, driving digital follower growth and engagement, and driving in-person attendance and broadcast numbers

· Assist with planning and delivery of media opportunities alongside the Marketing and Communications Manager.

· Manage our ticketing platform, for our events and hospitality sales.

· Be the main point of contact for updating the website, working with our external web development agency.

· Plan, write and schedule our regular email newsletters to database. Manage the database and optimise for performance.

· Working with the Marketing Manager, ensure that the submission, recording and storage of student data and photographs is completed following agreed processes.

· Work closely with our photography, videography and PR agencies as required.

· Manage [email protected]

Social media

· Take ownership of posting, optimising and community management across all our social media channels. Note this does not include content creation or video editing / graphic design.

· Analyse data to drive results.

· Work to an agreed schedule of posting and reporting.

· Work closely with our photography and videography agencies.

Administration

· Maintain timelines, trackers, and documentation across multiple event projects.

· Attend, take notes and distribute actions from internal and external meetings.

On-site Event Support

· Be available for on-site delivery during key event periods including Trial VIIIs (11 and 12 December), media days (Feb/March) Tideway Week and Race Day (11 April 2027).

Person Specification
Essential

· Be comfortable taking ownership of the day to day management of our social media, website, database and ticketing, to an agreed schedule and with clear brand and tone of voice guidelines.

· Highly organised with excellent time management and attention to detail. Comfortable working across multiple projects with varying timelines.

· Good interpersonal skills and confidence in liaising with a wide range of stakeholders.

· Good team player able to work independently and take initiative to solve problems.

· Willingness to work flexible hours during event periods.

Skills/Experience

· Writing skills to produce copy for the website/newsletter.

· Experience in managing social media accounts, optimising posts, responding to trends, analysing results and reporting.

· Two years’ experience in a marketing role, preferably in sport.

· Proficient in Microsoft Office, Excel and PowerPoint and collaborative file systems

· Experience with project management tools and CRMs is important.

· Experience with WordPress essential.

· Experience working in design or photography/videography would be a benefit but isn’t a prerequisite.

· This role is hybrid splitting time working from home together with meetings in the South East, Putney (start of the Boat Race Course) as well as at scheduled events in London.

Pay: Up to £17,500.00 per year

Benefits:

• Company pension
• Work from home

Application question(s):

• Are you located in the South East/London?

Experience:

• Marketing: 2 years (required)

Work Location: Hybrid remote in London