Product Marketing Manager, qPCR systems & Reagents

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Product Manager Manager, qPCR systems & Reagents The Opportunity: Drives the U.S. commercial growth, market adoption, and day-to-day product management of our core molecular portfolio—including the MagnaPure System, LightCycler Pro System, LightCycler 480 System, cobas z480 Analyzer, and TIB Molbiol LightMix Modular Assay Kits . This role serves as a key technical and strategic bridge between front-line field teams, clinical laboratory customers, and Global product roadmaps to advance our footprint in the Laboratory Developed Test (LDT) and RUO spaces.

Key Responsibilities: 6-Month Deliverables

• Portfolio SME Mastery: Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios
• Installed Base & Market Audit: Map out the current U.S. installed base to evaluate system utilization trends and identify immediate conversion opportunities for LightMix assay menus
• Field Stakeholder Discovery: Complete a listening tour with sales, technical support, and applications teams to document active customer pain points and system validation hurdles
• Immediate Sales Enablement: Target immediate gaps in current marketing collateral and training tools, delivering quick-turn resources to help the sales team progress active pipeline opportunities.

12-Month Deliverables

• Field Technical Consultation: Travel into the field to engage directly with Lab Directors, PhDs, and laboratory scientists, leading peer-level technical discussions around assay development techniques and validation protocols
• Technical Storytelling: Deliver high-impact technical presentations to prospective customers, translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers
• Peer Network Building: Connect existing power users with prospective accounts to build an informal “knowledge-exchange” network where labs can share workflow optimization and LDT validation experiences
• Competitive Workflow Analysis: Evaluate competitive open-channel extraction and PCR platforms to map out our portfolio’s technical and operational advantages. Maintain or develop strong familiarity with key industry benchmark systems, including extraction platforms (Thermo Fisher KingFisher, QIAGEN QIAsymphony) and qPCR instruments (Applied Biosystems 7500 / QuantStudio, Bio-Rad CFX Opus, and QIAGEN Rotor-Gene).
• Scientific Asset Mapping: Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force

24-Month Deliverables

• Establish Diagnostic Center of Excellence (DCOE) Sites: Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480)
• Global Pipeline Advocacy: Act as the primary technical advocate for U.S. laboratory requirements within the Global Life Cycle pipeline, directly influencing future software, hardware, and open-channel capabilities
• Assay Menu Scalability: Standardize the validation pathways for TIB Molbiol LightMix® assays across major accounts, turning assay validation into a predictable, repeatable process

Key Responsibilities:

• Sales/Field Support: Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs
• Competitive Positioning: Maintain deep market intelligence regarding competitive automated extraction platforms, open-system box-swaps, and alternative open-channel solutions
• Lead Generation Engine: Initiate key marketing and lead-generation activities, such as digital marketing, presence at key diagnostic trade shows (e.g., AMP, ADLM), white papers, and regional sales-enablement tools
• Product Management Operations: Perform daily product management tasks for the core portfolio, including pipeline forecasting, tracking in…