Associate Director, Applied AI Strategy

A leader who sets the vision and standards for AI agent and skill development on the MRCL (Marcel) platform, leveraging deep expertise in media data and AI-native building to audit complex business processes and architect them into scalable, measurable workflows. Manages and develops a team while designing vertical-specific platform and service solutions and leading cross-functional, consulting-style projects to scale adoption of AI offerings across data, media, and marketing.

• Vertical Solution Design: Shape vertical-specific solutions by translating key business needs into AI workflows using platform functionality, DSAI models, partners, and net-new builds.
• Path-to-Solution Evaluation: Assess whether to adapt existing cross-vertical capabilities or design bespoke client or vertical flows to solve client problems.
• Cross-Functional Scoping: Drive collaboration with Product, Strategy, Engineering, Data Science, and Delivery to scope, price, and structure proposals.
• Storytelling & Demos: Present use cases that map client challenges to platform capabilities, using storytelling and live demos to earn partner consensus.
• Commercial Alignment: Align on commercial models and timelines that meet client expectations while advancing CoreAI program goals.
• Roadmap Influence: Bring vertical context into platform roadmaps by translating client and market needs into clear product input.
• Feedback Loop Management: Surface common client challenges and friction points from delivery to guide future enhancements and prioritize scalable use cases.

• Internal Enablement: Develop and present solution overviews, narratives, and learning materials to enable internal teams and support new business pursuits.

• BA/BS in Business, Economics, or a strategy-related discipline.
• 4-5 years of relevant experience in marketing and media agencies or adjacent organizations (ad-/mar-tech, consultancies, client-side marketing).
• Proficiency in analyzing workflows and processes and making strategic recommendations aligned with business objectives.
• Experience with cloud environments and marketing technology solution design projects.
• Creative problem solver with strong intuition and structured thinking.
• Strong interpersonal and collaboration skills; highly resourceful team player.
• Excellent creative problem solver using both data and intuition for decision-making.
• Experience working with co-located and virtual teams.
• Impeccable time management and strong judgment on high-priority, confidential initiatives.