Developer Community Lead

Why this role

Pagelove’s go-to-market starts with community. Developers validate the product, builders create the first templates, and early adopters generate the social proof that makes enterprises take notice. We need someone who lives in that world and can be our voice within it.

This role is the customer-facing heartbeat of Pagelove. You’ll own the community, create the content that earns technical credibility, and build the foundations for a world-class user experience. You won’t be doing brand strategy or enterprise campaigns. Your job is to make people love building on Pagelove and to make sure they succeed when they do.

You’ll work hand in hand with the VP Marketing and closely with the founders and engineering team.

Community

• Grow an engaged community of developers and early adopters who believe in what we’re building. Discord is the hub, but you’ll show up wherever our users are: GitHub, Reddit, Hacker News, X, indie hacker forums.
• Be our voice on X, Reddit, Hacker News, and Discord, engaging directly with developers and builders in the places they already spend time.
• Run weekly Show & Tell sessions, office hours with the engineering team, and monthly build challenges. Make the community a place people want to come back to.
• Nurture relationships with influential builders, open-source contributors, and educators. Build an evangelist programme that gives your best advocates early access and a direct line to the team.
• Organise hackathons, partner showcases, and meetups that bring users together around shared curiosity.

Technical content

• Write and commission content that technical people actually want to read: tutorials, deep-dives, architecture comparisons, and build logs. No fluff, no marketing speak.
• Collaborate with product and engineering to translate what we’re building into clear, compelling narratives for a technical audience.
• Own the template gallery as an onboarding funnel. Curate, commission, and promote the starter templates that get new users building within minutes.

Growth and adoption

• Drive the grassroots growth that feeds the funnel. That means making the template flywheel spin (more templates, more discovery, more builders), optimising the preview-to-paid conversion path, and finding creative ways to get Pagelove in front of the right people.
• Experiment constantly. Test what content drives signups, which community channels convert, and where the highest-quality users come from. Share what you learn with the VP Marketing so the growth strategy stays grounded in reality.
• Track and report on community health metrics: active users, template submissions, engagement, retention, and referral patterns. You’re the person who knows whether the community is actually growing or just getting noisier.

Customer success and support

• Build the foundations for a world-class user experience, from first contact through to active use. Create onboarding flows, documentation, and learning resources that help new users succeed fast.
• Be the first line of feedback from the field, translating user pain points into product opportunities. You’re the voice of the user inside the company.
• Establish the systems and rhythms for scalable support: forums, issue tracking, feedback loops. Champion clarity and transparency in every interaction.

What we’re looking for

• You’re a developer or a technical builder. Not someone who can “talk to developers” but someone who is one. You write code, you ship side projects, you have opinions about frameworks and architecture. That’s non-negotiable.
• You already have a presence in the developer community. People know your name from your blog, your tweets, your open-source contributions, your conference talks, or your YouTube channel. We’ll look at your profile before we look at your CV.
• You’ve built or grown a community before. You know the difference between a community that looks active and one that actually is.
• You’re a strong writer. Tutorials, docs, blog posts, tweets. You know that developer audiences can spot filler from a mile away.
• You think about growth from the ground up. You’ve seen what drives organic adoption in developer communities and you know the difference between vanity metrics and real traction.
• You’re excited about AI-native development. You understand how tools like Claude, Cursor, and Bolt are changing who builds software.
• You’re energised by early-stage environments. You like building from first principles, not man…