Content Writer

Job Title: Content Writer

Company: Awish Derma Clinic
Location: Sarita Vihar, New Delhi
Employment Type: Full-time

About Awish Derma Clinic

Awish Derma Clinic is a leading dermatology and aesthetic clinic committed to providing advanced skin, hair, and cosmetic treatments through expert medical care and innovative technology. We are looking for a creative and detail-oriented Content Writer to develop engaging, informative, and brand-focused content across digital platforms.

Job Summary

The Content Writer will be responsible for creating high-quality content that educates, informs, and engages our audience while strengthening Awish Derma Clinic’s online presence. The role involves writing for websites, blogs, social media, email campaigns, marketing materials, and patient education content. The ideal candidate should have excellent writing skills, strong research abilities, and an interest in skincare, dermatology, aesthetics, and wellness.

Key Responsibilities

• Write engaging and original content for the clinic’s website, blogs, and landing pages.
• Create compelling social media content, including captions, carousel copy, and Instagram Reels scripts.
• Develop educational articles on skincare, hair care, dermatology, and aesthetic treatments.
• Write product descriptions, brochures, patient information leaflets, and promotional content.
• Prepare email newsletters, WhatsApp campaign content, and marketing copy.
• Conduct research on industry trends, competitor activities, and emerging skincare topics.
• Collaborate with the marketing, design, and medical teams to ensure accurate and engaging content.
• Proofread and edit content to maintain quality, clarity, grammar, and consistency.
• Optimize website content using SEO best practices to improve search engine visibility.
• Maintain the clinic’s brand voice across all communication channels.
• Assist in planning monthly content calendars and marketing campaigns.

Required Skills

• Excellent written and verbal communication skills in English.
• Strong research, editing, and proofreading abilities.
• Knowledge of SEO content writing and keyword optimization.
• Understanding of social media platforms and digital content strategies.
• Creative storytelling and the ability to simplify medical information for a general audience.
• Basic understanding of dermatology, skincare, beauty, or healthcare content is preferred.
• Familiarity with AI-assisted writing tools and content management systems is an advantage.
• Ability to manage multiple projects and meet deadlines.

Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Communications, or a related field.
• 13 years of experience in content writing, copywriting, or digital content creation.
• Experience in healthcare, dermatology, skincare, beauty, wellness, or aesthetic industries is preferred.
• Freshers with exceptional writing skills and a strong portfolio may also apply.

Key Performance Indicators (KPIs)

• Quality and accuracy of published content.
• Timely delivery of assigned content.
• Website traffic and engagement generated through content.
• SEO performance of blogs and web pages.
• Social media engagement, reach, and audience growth.
• Contribution to lead generation through content marketing.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with a growing dermatology and aesthetic healthcare brand.
• Learning and development opportunities in healthcare marketing and digital content.
• Collaborative and supportive work environment.
• Career growth opportunities within the organization.

How to Apply

Interested candidates should send their updated resume along with a portfolio of published articles, blogs, social media posts, or writing samples. Applications with a content portfolio will be given preference.