Content Writer

Company Description

Vaya is the first product of Anuvaya Labs, where you can consult expert Vedic Astrologers, powered by AI. The company focuses on designing beautiful consumer interfaces for culturally relevant use cases for India and Indians worldwide.

Role Description

This is a full-time on-site role for a Content Writer located in New Delhi.

What You’ll Do

• Research and create educational content that makes complex concepts accessible to modern audiences
• Develop blog posts, app copy, knowledge base articles, and user guides that bridge traditional wisdom with contemporary life
• Write clear, engaging content for our platform that helps users understand astrological insights and their practical applications
• Collaborate with product and astrologer teams to ensure content accuracy and user relevance
• Optimize content based on user feedback and analytics to improve engagement and comprehension
• Maintain consistent brand voice across all content touchpoints
• Create content frameworks and style guides for scalable content production

You might be a good fit if

• You have 1+ years of content writing experience, preferably in wellness, spirituality, or technology sectors
• You have a psychology background or strong interest in human behavior and motivation
• You excel at independent research and can synthesize complex information into clear, actionable content
• You have a distinct writing voice that balances authority with approachability
• You’re experienced in educational content development and making complex topics accessible
• You have cross-cultural communication skills, particularly bridging traditional and modern perspectives
• You’re comfortable with analytics-driven content optimization based on user behavior and feedback
• You have SEO knowledge and experience (plus)
• You’re curious about different cultural perspectives on guidance and decision-making
• You can work collaboratively while maintaining high standards for content quality

You might not be a good fit if

• You’re uncomfortable researching and writing about spiritual or traditional topics
• You need extensive direction and can’t work independently on research and ideation
• You’re looking for a role focused purely on marketing copy rather than educational content

Compensation: ₹5-8 LPA based on experience

Note: Prior astrology knowledge or experience is not required - we’re looking for strong writers who can learn and communicate effectively about any subject.