Content Writer (US Accounting & Finance Content Focus)

About the Role:

This is a high-ownership role. You’ll run the content calendar end-to-end planning it, writing most of it yourself, and coordinating with subject matter experts and the design team to get the rest across the line.

A good chunk of what we do involves numbers, compliance, and US accounting practices, so writing that’s credible to a CFO or business owner matters more here than writing that’s just “on-brand.”

Prior exposure to US accounting, bookkeeping, or financial services content is a real advantage — you don’t need to be an accountant, but you should be comfortable enough with the terminology and audience that you’re not writing at arm’s length.

What You’ll Own:

Content Strategy & Planning

• Build and publish the monthly content calendar by the last day of every month
• Plan content around campaigns, business goals, and industry trends
• Keep a healthy mix of educational, promotional, and thought-leadership content

Social Media

• 2 LinkedIn posts per week
• 1 case study per week, repurposed into carousel posts for LinkedIn and other platforms
• 2 blog articles per week, each repurposed into social posts
• 1 social media creative post per week
• 4–5 Reels per month
• Weekly “Tip/Trend of the Week” post, published every Friday
• 4 Founder’s Note pieces per month
• 2–3 Google Business Profile posts per week

Email & Newsletter

• Monthly newsletter, published on the 15th (no lead magnet attached)
• Weekly client newsletter
• Email sequencing for leads and clients (in progress — a future build-out, not a day-one expectation)

Case Studies & Testimonials

• Coordinate with internal stakeholders to pull case study material
• Write, format, and repurpose case studies into carousel and social content
• Publish a testimonial piece on the 15th of every month

Blog

• Research and write two blogs a month, aligned with the editorial calendar
• Repurpose each blog into LinkedIn, Instagram, Facebook, and X posts

Lead Magnets & Marketing Assets

• Build downloadable assets — guides, checklists, templates
• Maintain a reusable content and asset library
• Work these lead magnets into the website, blogs, and newsletters

Collaboration & Quality

• Pull information from subject matter experts for blogs, case studies, and newsletters
• Work with the design team on creatives, carousels, and video assets
• Get stakeholder sign-off before anything publishes
• Proofread everything, and keep the brand voice consistent across the website, social, email, and marketing materials

Website copy is currently handled separately and isn’t part of this role’s scope.

What We’re Looking For:

Required:

• 3+ years writing content professionally, with a portfolio that shows range across blogs, social, and long-form
• Experience writing for a financial, accounting, or professional-services audience — US market experience is strongly preferred
• Comfortable owning a high-volume, deadline-driven content calendar with minimal supervision
• Working knowledge of SEO fundamentals
• Clean, precise writing — this role publishes under the company’s name, so accuracy and tone both matter

Preferred:

• Hands-on experience with US bookkeeping, accounting, or finance terminology and audiences
• Experience building lead magnets or gated content
• Comfortable scripting short-form video (Reels) alongside written content
• Familiarity with the tools below, or something close enough that ramp-up is quick

Tools You’ll Use:

• AI & research: ChatGPT, Claude, Perplexity AI, Google Trends
• Design: Canva, working alongside our design team
• Content & CMS: WordPress, Google Docs
• Social & scheduling: LinkedIn, Instagram, Facebook, X
• Email: Mailchimp
• SEO: Google Search Console and Analytics (basic level), Ubersuggest / Ahrefs / SEMrush (basic level)
• Collaboration: Slack, Google Workspace (Docs, Sheets, Slides, Drive)