Content Writer

About Us :

ReDial Clinic (Reversing Diabetes with Lifestyle Management) is one of India’s pioneering physician-led centres focused on reversing chronic metabolic disease — not merely managing it. Founded by Dr. Gagandeep Singh, the clinic has helped over 1,000 patients achieve meaningful reversals across Type 2 Diabetes, Hypertension, Obesity, PCOS, Dyslipidaemia, and Fatty Liver through structured, evidence-based lifestyle interventions.

Our story is one of real transformation — and it deserves to be written well. We’re looking for an experienced Content Writer who can turn our clinical work, patient journeys, and medical expertise into words that educate, build trust, and grow our community across digital and print platforms.

THE ROLE

This is not a generic copywriting role. You will be the voice of India’s leading metabolic disease reversal clinic — working closely with doctors, nutritionists, fitness coaches, and real patients to write content that is medically accurate, easy to understand, and genuinely useful to people managing chronic conditions. With 4+ years of experience, you will be expected to work with minimal supervision, take ownership of content quality, and ensure every word that goes out under the ReDial name is clear, credible, and compelling. You will report directly to the Marketing/Founder’s team and have real ownership over ReDial’s written voice across platforms.

CONTENT AREAS YOU’LL OWN

Patient Success Stories — interviewing patients and writing authentic, well-structured before/after reversal narratives (Diabetes, Hypertension, Obesity, PCOS, Fatty Liver)

Medical Education Articles — simplifying complex topics like insulin resistance, medication tapering, and lifestyle medicine into clear, accurate blog posts and guides

Social Media Copy — writing captions, scripts, and hooks for Instagram, YouTube, and other platforms in collaboration with the content/video team

Website & SEO Content — writing and updating website pages, landing pages, and blog content optimised for search and conversions

Email & Patient Communication — drafting newsletters, patient education material, and follow-up communication templates

KEY RESPONSIBILITIES

Write clear, accurate, and engaging long-form and short-form content across blogs, website pages, social captions, and patient education material

Interview patients and clinical staff to gather material for success stories and case studies, with sensitivity and consent protocols followed at every step

Collaborate with the Doctor, Nutritionist, and Fitness Coach to translate clinical concepts into content that is medically accurate and easy for a lay audience to understand

Research and write SEO-friendly blog articles and website copy that improve ReDial’s visibility and credibility online

Write scripts and captions for video and social content in coordination with the Content Creator and design team

Maintain a consistent tone of voice and editorial standard across all written touchpoints — website, social, email, and print

Proofread and edit content from other team members or freelancers to ensure accuracy, clarity, and brand consistency

Maintain a content repository of patient stories, FAQs, and educational material for reuse across campaigns

Ensure all medical claims and terminology are reviewed and approved by the clinical team before publishing

Independently manage writing timelines and deliverables with minimal day-to-day supervision

QUALIFICATIONS

Required

4+ years of experience writing content for healthcare, wellness, or a similar consumer-facing brand

Strong portfolio of published writing — blogs, articles, website copy, or social captions — demonstrating clarity and range

Excellent written English with strong grammar, structure, and storytelling skills

Ability to simplify complex medical or technical concepts for a general audience without losing accuracy

Working knowledge of SEO writing principles and basic keyword research

Comfortable interviewing patients and clinical staff to gather material for stories, with empathy and discretion

Demonstrated ability to manage writing deliverables and deadlines independently, with minimal day-to-day direction

Preferred — Strong Advantage

Prior experience writing for healthcare, wellness, fitness, or nutrition brands

Familiarity with content management systems (WordPress or similar) and basic SEO tools

Experience writing for multiple formats — long-fo…