Digital Marketing Expert

We’re looking for a passionate, data-driven marketer to lead our digital presence and grow meaningful engagement across every channel from search to social.

About The Company At PMTAC, we are redefining the healthcare experience across Pakistan through trust, innovation, and compassionate care. As our digital footprint expands, we seek a creative and analytical mind who can translate our mission into compelling campaigns that reach patients, caregivers, and healthcare professionals where they are online.

This is more than a marketing role. You will be the voice of our brand in the digital world, building awareness, driving qualified leads, and making our services accessible to those who need them most.

Platforms & Specializations Meta Ads Facebook & Instagram paid campaigns, audience targeting, retargeting funnels

Google Ads Search, Display & Performance Max campaigns, bid strategy, conversion tracking

SEO On-page, off-page & technical SEO — driving sustainable organic growth

Key Responsibilities

• Plan, launch, and optimize Meta Ads campaigns (Facebook & Instagram) — from awareness to conversion — targeting patients, caregivers, and healthcare consumers.
• Manage end-to-end Google Ads campaigns including Search, Display, and Performance Max with a focus on ROI and cost-per-lead efficiency.
• Develop and execute a robust SEO strategy covering keyword research, on-page optimization, technical audits, and link-building to rank for high-intent healthcare queries.
• Monitor campaign performance daily using Google Analytics 4, Meta Business Suite, and Google Search Console — turning data into clear action plans.
• Produce monthly and weekly performance reports with insights, KPI tracking, and strategic recommendations for leadership review.
• Collaborate with the content and design teams to ensure all digital assets are on-brand, compliant with healthcare marketing standards, and audience-appropriate.
• Conduct thorough competitor analysis and audience segmentation to identify growth opportunities in the healthcare digital landscape.
• Stay current with platform algorithm updates, healthcare marketing regulations, and emerging digital trends to keep our strategy sharp and compliant.

Requirements Must Have

• 2–4 years of hands-on digital marketing experience
• Proven Meta Ads Manager expertise with measurable results
• Google Ads certified or equivalent proficiency
• Deep SEO knowledge — on-page, off-page & technical
• Proficiency in Google Analytics 4 & Search Console
• Strong analytical and reporting skills
• Excellent written & verbal communication in English & Urdu

Nice to Have

• Experience in healthcare or regulated industry marketing
• Familiarity with SEMrush, Ahrefs, or Moz
• Knowledge of patient privacy & healthcare ad guidelines
• Basic understanding of HTML / landing page CRO
• Experience with email marketing platforms
• Portfolio of past campaign results / case studies

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Relevant certifications (Google, Meta, HubSpot) are a strong advantage