Senior Product Manager

Company Overview:

Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

POSITION SUMMARY

The Senior Product Manager, Titlewave owns the B2c ecommerce experience and conversion strategy for Titlewave, Follett Software’s educator-focused digital marketplace serving teachers and librarians across K-12 districts. This role leads product strategy and execution focused on optimizing customer journeys, driving purchasing decisions, and delivering solutions that balance the needs of educators with the strategic priorities of our content partners. The PM will leverage data, experimentation, and customer research to continuously improve conversion rates, reduce friction in the buying experience, and ensure Titlewave’s marketplace model creates meaningful value for both educators and content providers. The Senior Product Manager works closely with Engineering, Design, Customer Success, Sales, Marketing, and leadership to build customer empathy into every decision, maintain product pragmatism, and ensure Titlewave delivers academic rigor and value that directly impacts educator adoption and purchasing behavior.

POSITION SCOPE

• Own the end-to-end ecommerce product experience, from discovery and search through checkout and post-purchase, including vision, roadmap, prioritization, execution, and learning.
• Design and run experiments to optimize conversion metrics, reduce friction in the purchase journey, and drive measurable improvements in educator adoption and spending.
• Balance the competing needs of two primary customers: educators who need accessible, high-quality content for their classrooms, and content partners whose business and strategic growth depend on Follett’s marketplace.
• Partner closely with Engineering, Design, and Data to translate strategy into actionable requirements, A/B test hypotheses, and rapidly iterate based on user behavior and business impact.
• Conduct ongoing customer research and gather market insights to understand educator needs, pain points in content discovery and purchasing, and barriers to adoption.
• Define and communicate product strategy, roadmap direction, and success criteria in a way that aligns teams around educator value and sustainable business growth.
• Use analytics and experimentation to evaluate product performance, identify opportunities for conversion improvement, and make data-informed prioritization decisions.
• Collaborate with Customer Success, Support, Sales, and Marketing to understand educator feedback, refine messaging around value and academic rigor, and ensure strong product-market alignment.
• Identify dependencies, risks, and tradeoffs early, particularly where educator needs and content partner interests diverge, and work pragmatically across functions to resolve conflicts.
• Represent the product and strategy clearly to internal stakeholders through roadmap updates, experiment results, performance insights, and business recommendations.
• Stay informed on K-12 trends, educator challenges, content distribution models, competitive dynamics, and emerging technology to maintain product relevance and marketplace competitiveness.
• Other responsibilities as assigned

QUALIFICATIONS

• Bachelor’s degree in business, technology, education, or a related field; equivalent experience may be considered. MBA or similar advanced business or product training is a plus.
• 5+ years of product management experience in ecommerce, SaaS, EdTech or other digital marketplaces with a track record of optimizing conversion and driving revenue growth.
• Demonstrated expertise in running A/B tests, designing experiments, and leveraging quantitative analysis to inform product decisions and measure business impact.
• Strong understanding of ecommerce fundamentals, including user psychology, conversion funnel…