Assistant Manager, Trade Marketing (12-14-Month Maternity Cover)

Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company’s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of Role The Assistant Manager, Trade Marketing is responsible for developing and delivering account-based trade marketing plans across two key wholesale accounts. This role connects brand, category, and account priorities to drive consumer engagement, sell-in, sell-through, and revenue growth across wholesale environments. He/she will partner closely with Wholesale, Merchandising, Visual Merchandising, and the broader Marketing team to deliver aligned, commercially focused activities while maintaining a consistent Under Armour brand experience across all partner touchpoints.

This is a 12-14-month maternity cover.

Your Impact Wholesale Account Marketing And Campaign Management

• Own the trade marketing strategy, planning, and execution for two key wholesale accounts, ensuring activity supports account priorities, commercial objectives, and revenue targets.
• Partner with the Wholesale team on joint business planning, seasonal account plans, growth opportunities, and the commercial calendar.
• Develop and manage account marketing plans, including campaign briefs, retail activations, product storytelling, in-store and digital support, asset requirements, timelines, budgets, and trade investment.
• Work with Merchandising and Visual Merchandising to align product priorities, seasonal stories, and retail execution to the shopper journey and account growth plans.
• Deliver partner events, trade moments, product launches, retail activations, and conferences that engage wholesale account teams, including store staff, and bring brand, product, and seasonal stories to life.
• Support sell-in and sell-through by creating clear, commercially relevant marketing plans that help drive product awareness, conversion, and account growth.
• Track campaign performance against agreed KPIs, including revenue, sell-through, and ROI measures where relevant, and share clear learnings with Wholesale, Marketing, and leadership stakeholders.
• Lead regular alignment meetings to keep account, marketing, merchandising, VM, creative, budget, and execution plans on track throughout the go-to-market process.

Cross Functional Collaboration

• Build strong working relationships with Wholesale, Merchandising, Visual Merchandising, Sports Marketing, Creative, and broader Marketing teams to deliver connected and commercially relevant account plans.
• Partner with wholesale account teams to align plans, secure approvals, hand over assets, and ensure activity is delivered to the agreed standard.
• Ensure wholesale partner execution remains consistent with Under Armour’s brand direction across retail, digital, social, event, and VM environments.

Strategy

• Use account insights, shopper behaviour, retail performance, and campaign results to inform planning, optimise activity, and improve future performance.
• Identify opportunities to elevate Under Armour within wholesale environments while balancing commercial priorities, partner requirements, and brand standards.

Agency and Creatives Management

• Manage project-based agency relationships (internal and external partners), including schedule management, approvals, research and analysis of agency performance, and partnering with Procurement on costs.

Qualifications

• Minimum of 5 years of marketing or related experience in sport, retail, or consumer goods, with demonstrated experience working cross-functionally with Sales, Wholesale, Merchandising, and Visual Merchandising teams.
• Experience managing account-based trade marketing plans, partner ac…