Senior Field Marketing Manager, THV

Job Description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

We’re dedicated to pioneering next-generation innovations for patients with aortic stenosis (AS). Our Transcatheter Heart Valve (THV) business unit brings together Clinical Affairs, Engineering, and Research professionals to design and develop minimally invasive therapies that impact patient outcomes and quality of life. We’re working together to transform cardiovascular care and device development to address unmet patient needs in structural heart disease. Join us and be part of our inspiring journey. 

How you’ll make a difference:
• Plan marketing projects and activities with accountability for successful completion within scope of project deliverables including supporting technical team meetings and driving product design requirements using voice of customer inputs
• Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers
• Collaborate with management to create, communicate and execute global market strategies and actionable market plans to advance the business and generate value
• Collect and interpret voice of customer (VOC) in order to define product requirements
• Provide direction and guidance to smaller project teams to execute tactical marketing projects and/or initiatives
• Identify and evaluate marketing process improvements and/or course correction/course alignment opportunities
• Other Incidental Duties

What you’ll need (Required):

• Bachelor’s Degree in related field with 8 years experience of work experience or equivalent work experience based on Edwards criteria Required or
• Master’s Degree or equivalent in related field with 6 years experience of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred
• This person will be in the Central/ Mid-West Region
• 60% Travel

What else we look for (Preferred):
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive understanding of internal and external product and market
• Extensive understanding of related aspects of marketing concepts and principles
• Ability to build and coach other’s to create market models with supporting assumptions in order to determine key financial metrics and market opportunity
• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.
• Possess the ability to measure and track performance/success of programs/initiatives
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards’ products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Ability to maintain a strong relationship wit…