Associate Director, Commercial AI and Advanced Analytics- Immunology

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Associate Director, Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design, execution, and operationalization of advanced Marketing Mix (MMx), causal, and optimization analytics that inform investment decisions, omnichannel strategy, and performance optimization.

This position is highly hands‑on and execution‑focused, combining strong technical depth in marketing analytics with the ability to translate complex modeling outputs into clear, actionable recommendations for Marketing, Brand, Omnichannel, Field, and Finance partners. The Associate Director operates within an enterprise analytics framework, aligning with TA Analytics Leads and centralized platforms while ensuring high‑quality, on‑time delivery of insights that directly impact brand strategy and ROI. This role sits at the intersection of commercial strategy and cutting-edge AI — you’ll help shape how BMS builds the next generation of always-on, agent-enabled measurement capabilities at scale.

Responsibilities:;

Deliver Advanced Marketing & Commercial Measurement

• Own end‑to‑end development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning, budget optimization, and performance assessment.
• Apply advanced modeling techniques to quantify incremental impact across channels (sales force, digital, TV, congresses, patient programs).
• Translate modeling outputs into clear business implications for brand strategy, media mix, and investment allocation.
• Support annual brand planning, in‑year optimization, and scenario analysis using MMx outputs.

Build & Operate Advanced MMx Capabilities

• Design and run advanced MMx models using Bayesian, Huber, approaches, including:
  • Adstock and carryover modeling
  • Saturation and diminishing returns curves
  • Distributed lag and non-linear response functions
  • Cross‑channel interaction effects
• Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms.
• Partner with centralized teams to integrate MMx into self‑service and agent‑enabled analytics solutions.
• Ensure models are explainable, auditable, and fit for use in a regulated pharmaceutical environment.

Agentic & Always‑On Insights Delivery

• Contribute to the design and execution of agentic and always‑on insights capabilities that provide continuous decision support to Brand, Omnichannel, and Field teams.
• Operationalize MMx, KDA, and causal models into always‑on analytics pipelines with defined refresh cadence, data quality checks, and monitoring.
• Structure model outputs (drivers, sensitivities, scenarios, constraints) to be consumable by AI‑enabled decision tools and agent‑based workflows.
• Support “what changed / why” and forward‑looking recommendation logic using causal and driver‑based methods. Ensure transparency, lineage, and explainability from data model insight- recommendation, with appropriate human‑in‑the‑loop review.
• Define and maintain the Key Business Questions (KBQ) framework and business context layer, bridge business intent with the underlying technical semantic layer.
• Partner with centralized platform, engineering, and Hyderabad teams to define inputs, features, and guardrails for agent‑enabled insights.
• Design insights to be role‑based, actionable, and embedded into brand planning, optimization, and omnichannel execution workflows
• *Drive adoptio…