Gen AI video producer

Job Title: Video Producer (Performance Marketing)

Role Overview

Were looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.

You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.

Key Responsibilities

1. Project Ownership

• Take complete ownership of video/ad projects from brief to final delivery
• Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
• Ensure timely delivery with high production and storytelling standards

2. Pre-Production Planning

• Break down scripts and concepts into actionable production plans
• Plan shoots including location, casting, props, schedules, and crew requirements
• Collaborate with marketing and content teams to refine scripts for video effectiveness

3. Production Execution

• Lead and manage shoots on-ground or remotely
• Direct talent and coordinate with cinematographers to achieve desired visual output
• Ensure efficient use of time, resources, and crew during production

4. Post-Production Supervision

• Work closely with editors and motion designers to shape the final output
• Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
• Maintain consistency in brand tone, quality, and messaging

5. Cross-Functional Collaboration

• Collaborate with:

• Cinematographers
• Production Coordinators
• Editors & Motion Designers

• Marketing & Performance Teams

• Act as the central point of communication across all stakeholders

6. Performance-Driven Content Approach

• Continuously iterate based on performance metrics (CTR, watch time, conversions)
• Bring a content-creator mindset to scale production without compromising quality
• Stay updated with trends in ad creatives, short-form content, and digital storytelling

Required Skills & Qualifications

• 3–6+ years of experience in video production, preferably in ads or digital content
• Strong understanding of performance marketing creatives and video funnels
• Hands-on experience in managing end-to-end video production workflows
• Ability to manage multiple projects simultaneously under tight deadlines
• Strong storytelling, visual sense, and attention to detail
• Excellent communication and team collaboration skills

Good to Have

• Experience in EdTech or D2C performance marketing
• Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
• Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
• Experience working with high-volume content pipelines

What Success Looks Like

• Consistently delivering high-performing video ads
• Efficient turnaround time across multiple projects
• Strong coordination across teams with minimal friction
• High ownership with minimal supervision