Content Writer

Company Description Wroffy Technologies Private Limited, founded in 2017, is a digital marketplace for IT services and solutions serving businesses worldwide. The company provides end-to-end support for business requirements, including workstations, software, and marketing solutions, with a strong focus on digital transformation for startups and MSMEs. Wroffy also partners with large corporates, public-sector organizations, and enterprises to modernize legacy IT infrastructure and optimize cloud investments. Guided by experienced leadership with over 30 years of combined expertise, Wroffy offers technology vision and segment-specific architectures to build resilient, adaptive, and intelligent network infrastructure. The organization is committed to a professional yet friendly approach, going the extra mile to deliver the best technology and service experience to customers.

Role Description The Content Writer will be responsible for creating clear, engaging, and accurate content across digital channels, including website pages, blogs, product descriptions, case studies, and marketing collateral. Day-to-day tasks include researching IT services and solutions, understanding target audiences, drafting and revising copy, and collaborating with marketing, sales, and technical teams to ensure content aligns with business goals and brand guidelines. The role involves optimizing content for search engines, maintaining a consistent tone of voice, and ensuring all materials are error-free and compliant with company standards. This is a full-time, on-site role based in New Delhi, requiring close coordination with cross-functional teams and participation in regular content planning and review meetings.

Qualifications

• Strong writing, web content creation, and editorial skills, with the ability to explain technical concepts in simple, compelling language.
• Experience in content planning and strategy, including researching topics, understanding user needs, and aligning content with marketing objectives.
• Proficiency in editing and proofreading, with attention to detail, grammar, structure, and brand consistency.
• Familiarity with digital marketing practices such as SEO fundamentals, social media content, and basic analytics to refine content performance.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.
• Ability to work on-site in New Delhi, collaborate effectively with cross-functional teams, and manage multiple projects and deadlines.
• Prior experience writing for IT, SaaS, cloud services, or technology-focused businesses is an advantage.
• Comfort with using content management systems and productivity tools; willingness to learn new tools and adapt to changing requirements.